SVP, Brand Strategy

Mod Op is an insights-driven marketing agency that merges AI data science and human creativity to deliver efficient effective and sustainable growth for clients across B2C and B2B. Our teams support categoryleading brands in CPG technology energy hospitality and more andwereinvesting heavily in proprietary AI toolslike our Brand Agentto accelerate strategy and creative development. Recent growth through acquisitions has expanded our capabilities and footprint across the U.S. and Canada. We are one of the fastestgrowing agencies in the U.S.

Werelooking for an SVP of Brand Strategy to lead a highperforming team that builds enduring brand platforms and drives business impact for enterprise clients. You will set the strategic standard across brand positioning architecture messaging and gotomarket narratives while partnering closely with Creative Communications/PR Media Data Science/Analytics and Client Partnerships. This is a handson pitchforward deeply clientfacing leadership role for a modern strategist who blends qualitative craft with data experimentation and AIenabled expert storyteller who can lead the roomlive or virtualturning insight into sharp creative direction and breakthrough work across B2C D2C and B2B.

Whatyoulldo:

Leadership and vision

- Define and inspire Mod Ops brand strategy approach (philosophy tools templates guides) to raise the strategic bar agencywide and create a consistent way of tackling briefs.

- Mentor and grow a diverse strategy team with handson coaching clear standards and pathways for craft mastery and career development with a strong focus ongrowing internal talent into future leaders.

- Serve as a proactive client advocate and trusted advisor to senior stakeholders; foster senior client relationshipsfacilitateCsuite work sessions and guide complex organizations through brand transformations.

-Ownthe strategic direction for brand strategyand steward interagency teams withCreativeAccountanddepartmentalleadersto alignaround one clear actionablestrategy.

- Develop and deliver thought leadership that advances the discipline and pioneers how strategy integrates emerging technologies across research analytics and storytelling.

Strategic craft and integration

- Lead the brand strategy discipline across priority accounts: define brand purpose positioning value propositions architecture/portfolio strategy and audience frameworks.

- Connect cultural trends customer behavior and brand equity toidentifythe Irresistible Truth at the heart of each brand translating insight into persuasive narratives and channelagnostic briefs.

- Build integrated communications strategies that define the role of each channel and tactic from brand to demand; orchestrate programs across PR/earned social content performance media experiential and partnerships.

- Build and evolve message frameworks naming/nomenclature systems and visual/verbal brand guidelines with Design and Creative leadership.

- Oversee creation of clear compelling case studies (including awardshow caliber) that tie brave creativity to tangible business impact.

Measurement data and AI

- Operationalize brand measurement: establish KPIs (awareness consideration preference equity) design testing/learning agendas and partner with Analytics on MMM incrementality and brandlift studies.

- Champion Mod Ops AIenabled tools (e.g. Brand Agent) and thirdparty platforms for audience insight competitive intelligence creative testing and forecasting; codify best practices and governance.

Growth and business development

- Serve as executive sponsor and lead strategist on newbusiness pursuits; craft compelling POVs cases and workshops that convert prospects to partners.

- Manage resourcing and budgets in collaboration with Operations and Account leadership.

- Help expand the role of brand strategy across new and existingclient engagements.

- 12 years of brand strategy experience in toptier agencies and/or consultancies leading multimarket brandplatformsand integrated campaigns.

- Proven success shaping brands in at least two of: CPG technology/SaaS energy/industrial hospitality/travel entertainment or consumer electronics; depth across B2C D2C and B2B.

- Mastery in research and insight generation: qual (ethnography IDIs cocreation) quant (segmentations TURF conjoint/maxdiff) and social/behavioral data; ability to design research and learning plans that uncover actionable insights.

- Fluency connecting brand to gotomarket: comms architecture fullfunnel planning content ecosystems and retail/ecommerce implications.

- Strong literacy in marketing analytics brand tracking experimentation creative testing and AI/dataenabled workflows.

- Executive presence with expertlevel storytelling facilitation and persuasion; ability to build a rocksolid case forbig ideasand command a room.

-Demonstratedpeopleleadership: hiring coaching performance management building inclusive hightrust teams and growing future leaders.

- Highly collaborative bridging creative analytics media technology and research/insights to focus teams on clear outcomedriven strategies and growthdriving ideas.

How success is measured:

- Client impact: brand and business KPI movement tied to positioning and go-to-market.

- Creative impact: quality and effectiveness of work enabled by strong briefs and clarity of brand.

- Growth: organic expansion andnew-businesswins influenced by your leadership.

- Team health: engagement retention and development of strategy talent.

- Operational excellence: on-time on-budget delivery and scalable processes.

Travel and location:

- Remote-first within the United States; periodic travel for key client workshops new-business presentations and team on-sites.

Competitive compensation and benefits flexible time off wellness resources professional development budget and the tools you need to do the best work of your ;

• Health and Life Insurance for employees and family access to vision benefits telemedicine services short-term and long-term disability and others. Subscription to company-sponsored Calm Health app.

• Company sponsored group life policy

• 401k retirement plan with company match

• On the job training and career growth opportunities through proprietary trainingplatform.

• Access to LinkedIn Learning license

• Fully remote work location

• Talented team environment collaborative offices fun company culture with focus on work/life balance

• Salary with yearly review and competitive benefits

Mod Op LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Required Experience:

Senior Exec