Ad-Buy Specialist (Traffic & Performance)
Share
Job Location:
Monthly Salary:
Experience Required:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
This is a remote position.
Role Overview
We are looking for a data-driven Ad-Buy Specialist to manage and scale our paid media efforts. Your primary mission is to drive high-quality traffic from Meta (Facebook & Instagram) to the HHWT website ensuring our articles reach the right audience at the most efficient cost. You will be responsible for the full lifecycle of campaignsfrom planning and execution to deep-dive analysis using GA4.
Key Responsibilities
1. Campaign Management & Optimization
Plan launch and manage Meta Ads (Facebook & Instagram) specifically optimized for Traffic Landing Page Views and Link Clicks.
Develop A/B testing frameworks for ad creatives headlines and audience targeting to lower Cost Per Click (CPC).
Ensure all ads align with HHWTs brand voice and community guidelines.
2. Budget Ownership & Performance Monitoring
Manage and deploy monthly budgets strategically to ensure consistent traffic flow.
Monitor performance daily to ensure KPIs (CPC CTR and CPM) are within target ranges.
Proactive Pivoting: Identify underperforming sets early and reallocate budget to performing ad sets.
3. Measurement & GA4 Reporting
Utilize GA4 to track the quality of traffic (Bounce Rate Average Session Duration and Pages per Session) to ensure ad traffic is genuinely engaging with our content.
Prepare weekly and monthly performance reports for stakeholders.
Insight over Data: Dont just report numbers; provide actionable recommendations on what content is resonating and what we should produce next based on ad performance.
Requirements
Meta Ads Expert: Proven track record of managing Meta Ads Manager with a focus on traffic and engagement (rather than just lead gen or e-commerce).
GA4 Fluency: Deep hands-on experience with Google Analytics 4 including UTM tagging exploration reports and traffic attribution.
Analytical Mindset: Ability to handle large budgets and translate complex data into simple growth-oriented strategies.
Communication: Excellent written and spoken English.
Attitude: Attention to detail Proactive Team Player
Platform Versatility: Experience with TikTok Ads or Google Ads is a strong plus.
Working hours
Part-time 3-4 hours a day
SGD 13 per hour
Key Performance Indicators (KPIs)
Total Page Views generated via Paid Social.
Average Cost Per Landing Page View (LVP).
Traffic Quality (Session duration and scroll depth via GA4).
Budget Utilization (Spending effectively without over/under-spending).
Required Skills:
Must-haves Fluency in English (spoken and written) Accounting related degree from a reputable institution At least 3 years working experience accounting experience (companies served > USD 800k annual turnover) Proficiency in XERO software Good to haves Experience serving Singaporean companies
Company Industry
IT Services and IT Consulting
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
