Senior Manager, Copywriting

POSITION SUMMARY:

Senior Manager Copywriting supports the Marketing Division by overseeing and managing the Copywriting workflow of the Creative Services Office. This role is responsible for managing the development of concepts and content for a variety of communications initiatives including marketing and recruiting collateral websites special events projects and programs that position BAYADA Home Health Care as the employer and provider of choice.

Senior Manager Copywriting is an innovative thinker and results-driven manager who oversees all work created by the copywriting team clearly articulates the creative vision for projects and is responsible for leading inspiring coaching and motivating the copywriters to produce the highest-quality workon time cost-efficient and error-freewhile adhering to brand standards.

MINIMUM QUALIFICATIONS:

• Exemplifies characteristics of The BAYADA Way: compassion excellence and reliability.
• Four (4) year college degree preferably in English Communications or Journalism.
• Minimum of seven (7) years of experience in a corporate marketing or communications department or agency setting
• Experience in health care communications is preferred but not required
• Digital media experience is a must with excellent web copywriting skills including engaging teasers and headlines that drive traffic to pages
• Ability to conceive and execute digital content into different formats (e.g. text video interactive) to enhance the user experience
• Experience with AI agents to write and edit copy as well as to conceptualize creative messaging for marketing and recruiting campaigns and other initiatives.
• Strong writing and editing skills creativity attention to detail and marketing knowledge
• Ability to turn complex information into digestible content targeted to the audience
• Knowledge of digital platforms and the ability to write compelling engaging copy.
• Demonstrated ability to meet deadlines and manage multiple tasks simultaneously is essential.
• Proactively takes initiative in a fast-paced and highly challenging environment.
• Experience with intranets and/or websites with demonstrable knowledge of Microsoft SharePoint and HTML preferred
• Ability to build strong working relationships with stakeholders
• Adapts to constantly changing work requirements while assimilating new information analyzing it and effectively applying it
• Quickly defines problems collects input conducts assessments draws conclusions and problem-solves
• Solid interviewing skills and storytelling ability
• Strong organization and time management skills
• Excellent listening and problem-solving skills including the ability to manage conflict.
• Ability to read write and effectively communicate in English.

PRIMARY RESPONSIBILITIES:

• Demonstrate and communicate the core values of BAYADA and The BAYADA Way.
• Lead the copy vision and messaging strategy across all marketing channels.
• Serve as BAYADAs expert on tone of voice storytelling and message consistency to support recruitment client acquisition and general awareness.
• Lead creative brainstorming and concept development for campaigns.
• Partner with Strategy Digital and Multimedia to develop cohesive integrated campaigns.
• Work collaboratively with an interdisciplinary marketing team to develop and execute marketing plans.
• Execute projects to accomplish established goals and produce results. Partner with marketing strategists and other stakeholders to create brand-aligned campaigns and assets that spur action and drive results.
• Use your creativity to provide written copy for digital platforms as well as traditional marketing assets such as brochures flyers emails and more. copywriting direction to the team; reviews and approves copywriting works.
• Manage and coach a team of freelance writers assign work and provide feedback.
• Oversee copy workflow across the Creative Services team ensuring efficient prioritization and timely delivery.
• Works closely with copywriters to provide detailed project direction. The graphic design team will ensure the visuals and design align with the copy messaging and BAYADA brand standards.
• Support the Culture and Communications Division with employee and company event communications. Write and edit articles including developing content for marketing collateral websites and companywide communications.
• Work collaboratively with account managers copywriters graphic designers and other members of the interdisciplinary communications team to develop and execute communications plans.
• Ensure appropriate brand standards (editorial and graphic) are used in communication deliverables.
• Maintain the BAYADA Editorial Standards guide.
• Manage job requests using the departments project tracking system.
• Demonstrate solid performance or exceed performance standards in key job dimensions/attributes as defined on the Performance Appraisal for Office Staff.
• Perform related duties or as required or requested by supervisor.

As an accredited regulated certified and licensed home health care provider BAYADA complies with all state/local mandates.

BAYADA is celebrating 50 years of compassion excellence and reliability. Learn more about our 50th anniversary celebration and how you can join in here.

BAYADA Home Health Care Inc. and its associated entities and joint venture partners are Equal Opportunity Employers. All employment decisions are made on a non-discriminatory basis without regard to sex race color age disability pregnancy or maternity sexual orientation gender identity citizenship status military status or any other similarly protected status in accordance with federal state and local laws. Hence we strongly encourage applications from people with these identities or who are members of other marginalized communities.