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• If you are NOT a current employee or student please click Apply and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work additional information on remote work at Penn State seeNotice to Out of State Applicants.

POSITION SPECIFICS

The Penn State Smeal College of Business is seeking a talented data-driven email marketing professional to serve as our primary Marketing Cloud expert and day-to-day campaign this role youll be the go-to resource for building optimizing and managing email campaigns that connect students alumni prospects and partners with relevant content at critical moments in their journeys.

This position is a hands-on production role where youll work directly in Salesforce Marketing Cloud to build campaigns troubleshoot technical issues and support stakeholders across the College to ensure that their messaging is effective timely and connecting with the right audience. Youll have the opportunity to shape our email marketing standards improve automation and enhance personalization to help the College use Marketing Cloud to its fullest potential.

Key Responsibilities:

Campaign Development & Execution

• Build and deploy email marketing campaigns using Salesforce Marketing Cloud including designing and customizing email templates through drag-and-drop tools and basic HTML/CSS modifications.
• Conduct A/B testing and optimize campaigns for deliverability open rates and click-through rates.
• Ensure emails render properly across devices browsers and email platforms.
• Collaborate with cross-functional teams including designers content creators and data analysts to execute campaigns that meet stakeholder goals.

Strategy & Planning

• Design and manage customer journeys with appropriate segmentation personalization and automation.
• Recommend email strategies that align with College priorities and audience needs.
• Work directly with data in Marketing Cloud and Salesforce to build targeted audiences.
• Identify opportunities to leverage Marketing Cloud features more effectively.

Analytics Compliance & Optimization

• Monitor campaign performance and provide actionable insights for improvement.
• Ensure compliance with CAN-SPAM GDPR and other relevant regulations.
• Stay current with Marketing Cloud updates and email marketing best practices.
• Troubleshoot data synchronization issues between Marketing Cloud and Salesforce.

Collaboration Training & Support

• Serve as the primary Marketing Cloud resource for colleagues across the College.
• Provide technical support and training to help team members use the platform effectively.
• Document processes and build resources that promote user adoption.
• Evaluate and recommend email and marketing tools and technology.
• Perform other related duties as assigned.

Preferred Qualifications:

• Bachelors degree and 3 years of hands-on email marketing experience or an equivalent combination of education and experience.
• Direct experience building and executing email marketing in a complex email marketing platform. Experience with Salesforce Marketing Cloud strongly preferred.
• Experience with HTML/CSS for email template customization (enough to make modifications).
• Comfort working with data including audience segmentation and basic data troubleshooting.
• Strong understanding of email deliverability responsive design principles and digital marketing best practices.
• Proficiency in monitoring and applying updates in Marketing Cloud along with evolving best practices in email marketing.
• Excellent project management skills to work with multiple campaigns and stakeholders simultaneously.
• Clear communication skills and a demonstrated ability to foster inclusive and equitable partnerships to achieve shared goals.

MINIMUM EDUCATION WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Work Arrangement: The location of this position is flexible and can operate fully remote within most states in the United States fully in-person at our University Park Campus or in a hybrid model of both in-person and remote. Standard working hours are in the eastern time zone. Individuals working fully remotely may be asked to travel to Penn State to participate in certain on-campus activities.

For full consideration applicants are asked to submit a resume or CV and Cover Letter with their application.

BACKGROUND CHECKS/CLEARANCES

SALARY & BENEFITS

Salary Structure - Information on Penn States salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional addition to comprehensive medical dental and vision coverage employees enjoy robust retirement plans and substantial paid time off which includes holidays vacation and sick time. One of the standout benefits is the generous 75% tuition discount available to employees as well as eligible spouses and children. For more detailed information please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual assault and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact .

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