Senior Marketing Manager

The Opportunity:

Location: Perth WA

Full-time (38 hours per week)

Workplace type: Hybrid

The Senior Marketing Manager will lead a multidisciplinary creative and content team to develop brand assets messaging and campaigns that ensure Sea to Summit comes to mind easily and meaningfully when consumers think of outdoor gear. The remit of this role is to shape brand storytelling oversee creative execution and embed distinctive brand assets into everything we deliverfrom global campaigns to a single social post. The outcomes of this work will be strong brand distinctiveness consistency and reach making sure our logo and brand proposition evoke clear memorable associations across all touchpoints.

With offices in Australia the USA Europe and Asia the strategic frameworks create in this role will act as guardrails that will allow our regional marketing teams to execute great campaigns with consistent global messaging. The role will remain closely engaged with the delivery of marketing in region maintain regular communication with the local teams to keep them updated and inspired while still also ensure that they remain consistently on-brand and delivering great results.

This role requires close cross-functional collaboration with category product and eCommerce teams; but the true north is always the consumer ensuring they know Sea to Summit recognise Sea to Summit and remember Sea to Summit.

Responsibilities 

Brand Stewardship & Mental Availability

• Act as the steward of Sea to Summits distinctive brand assetslogo visual identity and tone of voice to ensure they are consistently and powerfully deployed across all brand expressions.
• Develop campaigns and assets that are designed to maximise mental availability by increasing reach salience and recognisability.
• Champion and enforce the discipline of brand consistency across all of our functions and regions ensuring that we provide a cohesive and aligned message to consumers across the globe.

Campaign Messaging & Delivery

• Own the development of brand and product-level messaging that ties into our distinct brand proposition.
• Oversee the execution of full-funnel global campaigns across social digital PR and retail touchpoints.
• Ensure messaging clearly articulates our product superiority while remaining simple emotional and repeatable.

Digital & Social Media Oversight

• Oversee strategy and execution for global social media channels ensuring consistent brand voice and asset application.
• Guide content calendars creative themes and storytelling formats that align with both seasonal launches and retailer marketing. 
• Ensure digital and video content consistently reinforces agreed product messaging and brand proposition.

Creative Team Management

• Manage and lead the In-House creative team (Graphic Design Videography and Multimedia).
• Drive the performance of the creative team by providing clear briefs & objectives and project timelines that still provide space and opportunity for inspired creative output.
• Inspire the creative process to deliver consistent brand-aligned and consumer centric content.

Cross-Functional Collaboration

• Work with the Go to Market team to create inspired Go to Market tools for sell-in with customers and strong consumer facing materials to win in retail.
• Work with Category Management to align product benefits with consumer storytelling and messaging.
• Partner with eCommerce and regional marketing teams to ensure global consistency of Brand presentation and messaging while respecting separate performance objectives.
• Lead the development of global creative toolkits that regions can adapt without diluting brand integrity.

Agency & Partner Management

• Manage external creative agencies and freelancers as required and ensure that any third-party outputs are consistently aligned with brand guidelines.

Brand Metrics & Reporting

• Take a commercial delivery lens to all marketing activities leading the business with clear view and reporting on ROI.
• Liaise with the Marketing Director to ensure that the monitoring of Brand Metrics is communicated through the business
• Use insights drawn from Brand Metrics to continually refine future messaging brand assets and creative priorities.

Qualifications :

Experience

• 6-8 years in brand or marketing roles with proven success in a previous leadership capacity
• Preferred - previous experience working with a Global Brand and working across cultures and time-zones. Flexibility to work with these team zones will be a requirement.
• Proven ability to build brands by applying modern marketing principles including mental availability reach and distinctiveness
• Experience in briefing and managing creative teams to deliver consistent high- quality work at scale.
• Strong storytelling and messaging skillsespecially translating product benefits into short memorable consumer-centric language
• Confident working cross-functionally and managing external creative partners
• Skilled in measuring brand-building effectiveness across awareness recognition and emotional response
• Preference will be given to candidates with previous experience working in the Outdoor or Sports categories. An enthusiasm for outdoor activities/lifestyle is essential.

Additional Information :

Our Value Proposition

• Working alongside an international team with passion for outdoors
• Discounts & Gear allowance
• Volunteering Day Off to play an active role in giving back to the community
• Continuous learning and development for your personal growth
• Employee Assistance Program as part of our commitment to improve your holistic wellbeing
• Competitive salary package
• Paid 16 weeks parental leave

Equal Opportunity Employer

Sea to Summit is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of race colour gender sexual orientation gender identity or expression religion disability national origin protected veteran status age or any other status protected by applicable national federal state or local law.

NOTE: This job posting is not intended to be an exhaustive list of all duties responsibilities or qualification associated with the job. The successful candidate will be expected to perform all functions from administrative processing to leading change initiatives.

Remote Work :

No

Employment Type :

Full-time