Senior Manager, Affinity Marketing

As the Senior Manager  Affinity Marketing you will lead the strategic development and execution of partner marketing initiatives for Flo our smart water security this highly collaborative role youll work closely with affinity partners to create and implement marketing strategies that effectively reach their customer bases driving brand awareness adoption and measurable sales outcomes.

Youll play a central role in aligning internal cross-functional teams including Brand Digital and Sales to deliver scalable and results-oriented programs. This role is ideal for a strategic relationship-driven professional who thrives in a fast-paced environment and is motivated by working together to drive shared success.

At FBIN we value individuals who can Think Fast using data and insights to make thoughtful timely decisions. Work It Together building trust and collaboration across internal teams and external partners. And Make the Hard Call thoughtfully balancing competing priorities and focusing on the work that matters most.

POSITION LOCATION: This role is eligible for a hybrid schedule our of our Deerfield IL office or San Francisco CA office. Effective mid-2025 Fortune Brands will transition to a new world-class campus in Deerfield IL. The campus will offer vibrant workspaces for collaboration along with amenities for dining onsite daycare fitness and recreation.

What you will be doing:

• Develop and execute partner marketing strategies that enable affinity partners to effectively market the Flo by Moen product to their customers or members.
• Collaborate with Affinity Account leads to align marketing tactics with sales goals and partner objectives.
• Lead integrated marketing efforts across Moen and partner teams (Brand IT eCommerce Digital) to meet quarterly revenue targets.
• Manage measure and optimize partner-driven customer acquisition initiatives using insights to improve ROI and influence decision-making.
• Co-develop PR and earned media strategies with the Moen Brand team to generate consumer interest and drive measurable partner sales.
• Serve as the key marketing and PR contact for a diverse set of affinity partners ensuring alignment on go-to-market strategies and shared goals.
• Apply business and financial acumen to make strategic recommendations that support revenue and margin growth.
• Oversee the marketing budget for Flo Insurance and Affinity Sales ensuring spend efficiency and accountability.
• Lead and support direct reports in managing event/tradeshow strategies and achieving key performance targets.
• Act as a trusted advisor and consultant to partners offering guidance that drives adoption engagement and long-term growth.
• Stay ahead of market and industry trends through field travel competitive analysis and collaboration with Sales Segment and Category Management teams.

Qualifications :

• Bachelors degree in Marketing Business or related field.
• 7 years of marketing experience including digital marketing preferably with experience marketing products or services through partners.
• 2 years of team leadership experience with the ability to mentor and develop talent.
• Demonstrated success in influencing partners and co-marketing efforts to reach end consumers.
• Knowledge of multi-channel marketing tactics such as email paid media social media webinars and more.
• Strong collaborative skills and the ability to build trust across internal and external stakeholders.
• Excellent analytical organizational and problem-solving capabilities with a financial mindset.
• Clear and effective communication skills across all levels of the organization.
• Proficient in Microsoft Office Suite.
• Willingness and ability to travel approximately 25%.

PREFERRED QUALIFICATIONS:

• MBA or advanced degree.
• Prior experience in the insurance or affinity marketing space.
• Experience managing marketing budgets and developing partner marketing programs.
• Familiarity with digital marketing platforms and analytics tools.

Additional Information :

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $105000 USD - $165000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits adoption benefits and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water outdoors and security. The Company makes innovative products for residential and commercial environments with a growing focus on digital solutions and products that add luxury contribute to safety and enhance sustainability. To learn more visit our website at .

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race color religion sex gender identity or expression national origin ancestry age disability/handicap status marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information.

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Remote Work :

No

Employment Type :

Full-time