GrowthDigital Performance Marketing Lead

Were looking for a Growth / Performance Marketing Lead to own our digital acquisition end-to-end. Youll be accountable for driving efficient growth across paid and organic channels the website continuously improving conversions and partnering cross-functionally to turn traffic into revenue/pipeline.

This is a hands-on role for someone who can set strategy build and manage the plans with help from AI agencies and contractors as needed.

What Youll Own

Growth Revenue Outcomes

• Own targets across pipeline/revenue including CAC/ROAS conversion rates traffic and channel efficiency.

• Lead full-funnel strategy: acquisition conversion closed won signals for a sales led growth motion.

Website 

• Own website performance across UX CRO SEO health site speed/Core Web Vitals landing page conversion and measurement.

• Manage the web roadmap: performance information architecture tracking instrumentation.

Digital Channels

• Own performance across relevant channels: search social ads and more as relevant.

• Build a creative performance system: testing hooks offers formats and landing pages 

CRO

• Own the CRO roadmap: A/B testing funnel optimization and landing page iteration to lift conversion rates.

• Use funnel analytics user insights to find friction and optimize UX

SEO / AEO

• Own SEO AEO strategy (technical on-page content schema) to grow organic traffic rankings and qualified conversions.

• Optimize for AI search and answer engines and best answer visibility.

Measurement Analytics and Attribution

• Own the analytics and performance reporting stack: GA4 tag management attribution dashboards.

• Partner with data/RevOps on lead Lead quality pipeline and attribution

Qualifications :

Must-Have Experience

• Demonstrated ability to use AI to scale digital programs while maintaining quality

• 5 years of experience in Growth/performance marketing with ownership of targets and budgets.

• Proven ownership of a website as a growth lever

• SEO track record including technical SEO (indexation CWV schema IA) and content strategy.

• Knowledge of digital and measurement tools

Competencies We Care About

• Analytical rigor (knows what moved the metric and why)

• Technical fluency (can partner with Eng and understand constraints/tradeoffs)

• Content creative performance instincts

• Operational excellence 

Additional Information :

All your information will be kept confidential according to EEO guidelines. 

The annual salary for this role is $120000-$140000 with a bonus eligibility of $10000 annually. 

Thought Industries does not discriminate in employment opportunities or practices on the basis of race color religion sex national origin age disability or any other characteristic protected by law. Employment decisions at Thought Industries are based on merit qualifications and abilities.

Remote Work :

Yes

Employment Type :

Full-time