Manager, National Sports Events

EVENT PLANNING & EXECUTION

Plan manage and execute Red Bulls national regional and global sports events and partnerships ensuring alignment with brand guidelines business objectives and consumer engagement goals.

Translate overarching event strategies into clear executional plans timelines and deliverables set by the Sr. Manager Sport Events & Sponsorships and leadership team.

Manage and own the execution and implementation of multiple projects simultaneously by coordinating budgets production timelines staffing logistics venue scouting onsite needs and overall project approvals.

Manage the operational execution of event vehicles and sport trailers including scheduling deployment on-site usage and post-event reporting.

Track document and report on event performance providing clear recaps and execution-focused recommendations for improvement.

OPERATIONAL MANAGEMENT AND ON-SITE EXECUTION

Oversee and co-execute all National Small Fire initiatives working closely with Field Marketing teams to ensure creative and impactful activations as well as ensuring on-site support alongside regional Field members. 

Support Field Marketing Regions with the planning and execution of Small Fire events providing expertise resources and guidance to ensure alignment with national and global strategies. 

Oversee the execution of key national and global 3rd Party events and partnerships working with regional teams to ensure seamless integration with Red Bulls brand and business goals. 

Collaborate with cross-functional teams to manage and execute Tent Pole events serving as the primary point of contact for participants merchandising programs branding and other key deliverables. 

CROSS-FUNCTIONAL COLLABORATION & STAKEHOLDER ENGAGEMENT

Act as a central liaison between internal teamsField Marketing Brand Media Network Consumer Collecting Logistics Athlete Management and Gamingto ensure integrated planning and execution of sports events. 

Provide regular execution updates to the Sr. Manager Sport Events & Sponsorships and key stakeholders on timelines risks opportunities and deliverables.

Build and maintain high-value relationships with external stakeholders including production agencies suppliers vendors tourism and city event partners ensuring strategic alignment and flawless collaboration. 

Track and document best practices from national and regional activations to share with internal teams driving continuous improvement and innovation across the organization. 

INNOVATION INSIGHTS & CONTINUOUS IMPROVEMENT

Identify and capitalize on emerging trends and technologies in event marketing experiential activations and digital engagement to ensure Red Bulls events remain cutting-edge and culturally relevant. 

Lead post-event evaluations generating detailed recaps that highlight successes areas for improvement and actionable insights to inform future strategies. 

Qualifications :

6 10 years of experience in senior-level sports or event marketing management with a strong emphasis on managing large-scale national and regional initiatives. 

Demonstrated success in leading multi-stakeholder projects and delivering measurable impact through sponsorships partnerships and event marketing. 

Proven ability to manage complex operational programs and establish scalable processes to drive efficiency and performance. 

Extensive experience in providing strategic leadership and guidance to cross-functional teams regional teams and external partners. 

Strong portfolio of innovative event concepts and campaigns that align with brand and business objectives.

Ability to think critically analyze data and provide actionable insights to improve event performance and business outcomes. 

Bachelors degree in marketing Sport and Event Management Business Communications or a related field. 

Relevant certifications in project management leadership or event planning are considered an asset.

Additional Information :

The expected annual base salary range for this position is $91200 to $100800. The actual base salary for this position will depend on various factors including but not limited to the candidates qualifications skills experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bulls bonus plan.  

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

Remote Work :

No

Employment Type :

Full-time