GTM Campaign Manager
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Job Location:
Salt Lake, UT - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive streamlined technology that helps professionals manage their organization and serve their clients better. Were also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our fieldwe are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our Mission
Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
Role Summary:
The GTM Campaigns Manager is responsible for leading new GTM motions from discovery through post-launch optimization. Youll own GTM strategy documentation launch planning performance analysis and iterationensuring every campaign is grounded in customer insight competitive context and clear messaging. This role blends strategy execution and project management with a strong emphasis on insight-driven marketing and cross-functional alignment.
Responsibilities
- Partner with Product Managers to understand product capabilities roadmap and use cases; establish feedback loops for beta insights adoption reporting sales calls and competitive intelligence.
- Conduct audience/market research (e.g. SparkToro) and competitor analysis to define ICP messaging and differentiation strategies.
- Own GTM documentation including ICP (with Rev Ops/Product) messaging/positioning use-case definitions channel/tactic selection collateral plans timelines alignments and performance metrics/dashboards.
- Build and execute GTM launch strategies for products/features including beta campaigns webinars upsell/expansion prospecting demand gen and case studies.
- Define content strategies across formats (videos whitepapers ebooks one-pagers blogs webinars training); manage creative requests and ensure messaging consistency.
- Align with channel owners for coordinated execution across email paid organic enablement and in-product experiences.
- Manage GTM projects via Gantt charts in ClickUp standups cross-functional check-ins and communications to keep launches on track amid shifting priorities.
- Lead post-launch reviews with win/loss analysis (Gong transcripts) performance metrics and insights to identify top messages/channels/assets.
- Translate performance data into iterations: refine messaging test new channels/tactics deploy plans and optimize ongoing GTM motions.
- Analyze sales calls (Gong) for pain points objections and personas; produce battlecards SWOTs and GTM recommendations; centralize competitor intel documentation.
Qualifications
- 3 years of experience in GTM campaign management product marketing or lifecycle marketing
- Proven experience owning end-to-end GTM motions
- Strong strategic thinking paired with hands-on execution
- Excellent project management skills and comfort running complex cross-functional initiatives
- Deep curiosity about customers markets and competitive dynamics
- Experience working with Sales Product Enablement and Customer Success teams
- Strong written and verbal communication skills
- Comfort working with data insights and performance metrics to guide decisions
- Experience in SaaS or B2B technology is nice to have
- Familiarity with Gong SparkToro ClickUp and GTM enablement tools is nice to have
- Experience supporting multi-product or platform launches is nice to have
Filevine is an Equal Opportunity Employer. Qualifications for employment promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race creed religion color age national origin sex disability veteran status or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability or if you have concerns related to Filevines equal employment opportunities you may contact us atemailprotected
Cool Company Benefits:
- A dynamic rapidly growing company focused on helping organizations thrive
- Medical Dental & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Centrally located open office building in Sugar House
- Top-of-the-line company swag
Privacy Policy Notice
Filevine will handle your personal information according to whats outlined in our.
Communication about this opportunity or any open role at Filevine will only come from representatives with email addresses using . Other addresses reaching out are not affiliated with Filevine and should not be responded to.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- HR & Payroll
- Instrument
- Corporate Sales
- Corporate Risk Management
- Administrative Services
- Database Administration
About Company
Empower your law firm and improve efficiency with Filevine's AI-powered legal case management software. From intake, legal drafting, calendaring, & more.
