Digital Optimization Analyst (Website)

At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs non-profits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilities-and were just getting started!

We are seeking a detail-oriented data-driven Digital Optimization Analyst (Website) to optimize our digital presence and improve marketing effectiveness across channels. This role is responsible for analyzing website behavior conversion funnels and tests and user experience to identify opportunities that drive growth improve website performance and enhance customer journey outcomes.

The ideal candidate excels at turning complex data into actionable insights understands modern marketing analytics tools and collaborates well with cross-functional teams including marketing product engineering and design.

Key Responsibilities:

Websitre Performance & Journey Analytics

• • Drive analysis of website performance user journeys and key funnel metrics (traffic engagement conversion retention).
  • Analyze landing page performance and identify optimization opportunities for improved CVR and engagement.
  • Conduct ongoing audits of website tagging tracking page load times and user behavior patterns
  • Collaborate with UX designers and product teams to inform roadmap priorities using data-driven insights.

Conversion Rate Optimization (CRO)

• • Develop and manage (in collaboration with the site experience team) a continuous testing program (A/B multivariate landing page tests).
  • Create hypotheses set prioritization (vs. impact) build experiments and analyze results to improve conversion funnels and reduce friction.
  • Partner with developers and marketing teams to implement and validate CRO experiments.
  • Maintain a centralized repository of test results and learnings to enhance institutional knowledge.

Tracking Tagging & Data Quality

• • Work with MarTech and engineering teams to ensure accurate setup of tracking pixels events and user pathways.
  • Monitor the impact of cookie consent mechanisms and privacy regulations (GDPR/CCPA) on data integrity and tracking accuracy.
  • Power user and manage requirements for analytics platforms including Google Analytics Tealium or similar tools needed for effective analyses.
  • Ensure data consistency across reporting systems; troubleshoot discrepancies and recommend fixes.

Reporting & Insights

• • Define the necessary data structures and frameworks that answer key business questions and partner with platform/engineering teams to build.
  • Build clear compelling reports and presentations that highlight insights trends and recommended actions.
  • Present performance updates to cross-functional stakeholders and leadership.

Cross-Functional Collaboration

• • Partner closely with marketing managers product teams designers and engineering to develop insight-driven solutions.
  • Provide data-backed input to website strategy SEO improvements and messaging decisions.
  • Support broader marketing strategy by analyzing website-specific impact of campaigns and channel traffic.
    
    

Qualifications:

• Bachelors degree in marketing analytics business data science or a related field.
• 25 years of experience in website analytics digital marketing analytics or CRO.
• Proficiency with analytics tools such as Google Analytics (GA4) Adobe Analytics Hotjar Mixpanel or similar.
• Experience with A/B testing tools (e.g. Optimizely Statsig Google Optimize VWO ContentSquare).
• Strong understanding of paid media metrics and digital marketing concepts.
• SQL or BI tool experience (Looker Tableau Power BI) preferred.
• Strong analytical and problem-solving skills with the ability to communicate insights clearly.
  
  

Preferred Skills:

• Experience in SaaS e-commerce or lead-generation environments.
• Familiarity with tag management systems (Google Tag Manager Tealium IQ Adobe Launch).
• Understanding of SEO UX design and user behavior research.
• Experience with multi-channel marketing analytics.

Why Youll Love Us:

• We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses non-profit organizations and community groups.
• Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person participate in live trainings and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race color religion sex gender gender identity national origin citizenship age disability sexual orientation genetic information veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions please contact

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Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters staffing firms search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.