Swedish Regional iGaming CRM Manager
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Swedish-Speaking Regional CRM Manager (iGaming)
On behalf of our client a fast-growing international company within iGaming and online entertainment we are looking for an experienced Swedish-speaking Regional CRM Manager to take full ownership of the Swedish market.
This is a senior hands-on role for someone who truly understands Swedish player behaviour local regulations and CRM best practices and who wants real influence over strategy execution and results.
Tasks
As Regional CRM Manager you will be responsible for shaping and executing the full customer lifecycle strategy for Sweden. Your mission is simple (but not easy): drive engagement retention and long-term player value through smart compliant and data-driven CRM initiatives.
You will work cross-functionally with product content design and data teams while acting as the go-to person for everything CRM related in your market.
Key Responsibilities
- Develop and manage localized CRM strategies for the Swedish market (Email SMS push onsite messaging etc.)
- Own and optimize the full customer journey: onboarding engagement retention churn prevention and reactivation
- Plan execute and evaluate CRM campaigns with a strong focus on segmentation personalization and ROI
- Analyze performance and proactively act on insights related to retention conversion CLV and churn
- Ensure all CRM activities comply with local regulations and responsible gaming standards
- Collaborate closely with internal stakeholders to deliver relevant timely and impactful communication
- Act as the main point of contact for all CRM initiatives related to Sweden
Requirements
- Native Swedish speaker with proven experience working with the Swedish market
- Fluent in English written and spoken
- 3 years of hands-on CRM experience preferably within iGaming fintech or digital entertainment
- Strong understanding of Swedish user behaviour market dynamics and regulatory landscape
- Experience working with CRM platforms such as Braze Optimove Salesforce or similar
- Highly data-driven mindset with experience in segmentation A/B testing and campaign analysis
- Structured self-driven and comfortable working independently in a fast-paced environment
Benefits
- Competitive salary package
- A key role in a fast-growing international company
- High level of ownership and autonomy over your market
- Flexible working hours
- Collaborative ambitious and forward-thinking work culture
Key Skills
- Junit
- Customer Service
- Freelancing
- Industrial Safety
- ACCA
- Arbitration
