Global Market Development Manager Laboratory Equipments

Work Schedule

Environmental Conditions

Job Description

When youre part of Thermo Fisher Scientific youll do challenging work and join a team that values performance quality and innovation. As part of a successful growing global organization you will be encouraged to perform at your best. With revenues of more than $40 billion and the largest investment in R&D in the industry we give our people the resources and chances to create significant contributions to the world.

Discover Impactful Work:

Lead the global market development plan for an assigned portfolio/solution area: translate business strategy into customercentric marketing strategies and integrated gotomarket plans build clear briefs and value propositions orchestrate global launches and campaigns with crossfunctional partners and measure impact to revenue pipeline and adoption.

A day in the Life:

This role blends creativity with analytics strong matrix influence and program management.

Global strategy & annual plan

• Build the global marketing plan for your portfolio: target segments/personas positioning priority plays channel mix critical metrics and AOP targets.
• Use customer/market/competitive insights to prioritize opportunities and pacing; maintain a rolling 24 quarter roadmap and editorial/campaign calendar.

Gotomarket & launches

• Lead crossfunctional GTM with Product Managementdefine launch objectives claims/messaging buyer journeys and the global toolkit (content enablement web/social briefs).
• Coordinate with regional teams for localization and adoption goals; collect feedback to refine postlaunch motions.
• Convert the plan into clear campaign briefs.
• Partner with Marketing Operations to orchestrate multichannel execution and measurement; ensure regulatory requirements are met.
• Collaborate with Digital/Content Strategy to align narratives and ensure AEOready structured content that fuels organic discoverability.
• Drive globalregional cadence: prioritize markets provide repeatable toolkits and support channel activation (direct eCommerce distribution).
• Align with regional market development on target lists enablement (talk tracks comparison tools) and field readiness.

Insights and analytics

• Define campaign/launch critical metrics; review performance derive insights and reallocate spend to highestROI motions.
• Propose and complete customer/market research to close knowledge gaps and inform roadmaps.
• Handle the program budget and optimize to achieve return on investment.

Keys to Success:

Experience

• 79 years in B2B marketing/market development
• Track record delivering integrated campaigns and product launches in a matrixed environment

Knowledge Skills Abilities

• Strength in customercentric strategy segmentation positioning and value proposition design.
• Influence without authority across functions/regions.
• Solid understanding of digital/organic channels and measurement.

Benefits

We offer competitive remuneration annual incentive plan bonus healthcare and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative forward-thinking organization and outstanding career and development prospects. We offer an exciting company culture that stands for integrity intensity involvement and innovation!