Media Director

Senior Manager Media Planning
Reports To: Head of SF Media
Location: New York Hybrid or Fully Remote

Who we are

StrawberryFrog is a marketing and advertising agency that helps brands move with purpose from where they are to where they want to go. Since our founding in 1999 weve grown to become the worlds most admired purpose activation expert providing clients with strategic and creative excellence that makes the world take notice.

StrawberryFrog has been recognized as one of Fast Companys Most Innovative Companies and won AdAge Small Agency for the Year Purpose:Gold. Were known for our unique approach to branding and marketing strategy with a philosophy we call Movement Thinking. Instead of traditional advertising methods that focus purely on product attributes we create social and cultural movements around brands connecting them with broader human values emotions and community behaviors.

Every brand has a purpose. Not every brand has the guts to act on it. Our approach activates brand purpose on a deeper level fostering loyalty and advocacy by aligning the brands values with those of its customers. We dont just sell products or serviceswe instill a sense of purpose and belonging mobilizing consumers and galvanizing employees.

Our innovative suite of services includes:

• MachWon - Cutting-edge Generative AI solutions
• InPlural - Product and experience innovation
• SF Media - Media advisory and buying

For over 25 years weve stayed true to our founding purpose: Creativity for Good. This means delivering exceptional work and positive impact for our clients fostering growth for our team members and contributing to positive societal change. Today we partner with visionary leaders - CEOs CHROs and CMOs - to transform and grow their organizations by energizing and engaging people both inside and outside their companies.

While we dont aim to be the biggest we strive to be a jewel. We dont just move in any directionwe move with purpose.

Role Overview

Were looking for an experienced and personable Media Manager to join our growing team of media this role youll be responsible for planning executing and optimizing multi-platform media campaigns. Youll work closely with our internal team and clients to deliver campaigns that drive measurable impact.

This is an opportunity for someone who thrives in a fast-paced environment loves media strategy and can juggle multiple projects.

Key Responsibilities

• Develop and manage strategic media plans across multiple channels (digital TV radio print OOH social programmatic etc.).

• Collaborate with account creative and analytics teams to ensure campaigns align with brand objectives and KPIs.

• Negotiate rates placements and added-value opportunities with media vendors and partners.

• Execute media buys monitor campaign performance and optimize to meet or exceed goals.

• Analyze campaign results and prepare insightful performance reports and recommendations.

• Stay current on media trends platform updates audience behaviors and competitive activities.

• Manage budgets pacing and billing accuracy across campaigns.

• Build and maintain strong relationships with media vendors and platform representatives.

• Support new business efforts through media research audience insights and plan development.

Qualifications

• 35 years of media planning and buying experience (experience at an agency that weve heard of is preferred).

• Strong understanding of both traditional and digital media landscapes.

• Proficient with media platforms and tools (e.g. Google Ads Meta Ads Manager DSPs Nielsen Comscore etc).

• Analytical skills comfortable working with data to tell a non-bedtime story.

• Excellent negotiation project management and communication skills.

• Highly organized detail-driven and comfortable managing multiple deadlines.

Bonus Skills

• Experience with a broad-base of platforms (TikTok CTV programmatic audio retail media networks).

• Media certifications that suggest you might know what youre doing (Google Facebook Blueprint The Trade Desk Edge etc.).

• Paid social media buying experience.

Location
Office based in NYC but open to hybrid/fully remote

The annual salary range for this position is set at $80000 to $135000 as of the date of this job posting in accordance with the Pay Transparency Act in New York. The final salary will be determined based on a variety of factors including but not limited to the applicants skills qualifications and experience as well as the specific responsibilities associated with the position. StrawberryFrog reserves the right to modify this salary range at any time in compliance with applicable laws and market addition to the salary the compensation package for this role includes medical dental and vision insurance disability coverage a 401(k) retirement plan and paid time off all subject to the terms and conditions of the Companys benefit plans.

StrawberryFrog is an equal opportunity employer. All qualified applicants will receive consideration without regard to race color religion or creed alienage or citizenship status political affiliation marital or partnership status age national origin ancestry physical or mental disability medical condition veteran status gender gender identity pregnancy childbirth (or related medical conditions) sex sexual orientation sexual and other reproductive health decisions genetic disorder genetic predisposition carrier status military status familial status or domestic violence victim status and any other basis protected under federal state or local laws.