Head of Insights

• Amsterdam
• On-site

Job Description

As the Head of Insights you will lead and develop the Insights team of the Nationale Postcode Loterij and the VriendenLoterij part of the Postcode Lottery Group. Together with your team including analysts and researchers you will drive continuous improvement in the way insights and knowledge are drawn from the available data and information as well as defining new sources of information to be exploited for the benefit of consumers the player experience and the organisation.

As a senior leader you have a strong understanding of digital analytics reporting and statistical analysis with a strong track record of turning complex data into actionable insights. You will also be part of the international team that will strenghten our data and analytics foundation. Truely leveraging the power of data to accelerate growth for the Postcode Loterij VriendenLoterij and all other Lotteries in the Postcode Lottery Group. A key challenge is driving innovation and transformation while effectively managing your stakeholders and bringing counterparts along. And every day at work youll be doing your part for all the charities we support.

Anne de Bie Group Director Data & Analytics: Join our team to be part of the transformation within Data & Analytics to create better experiences for our players and potential players. We are building stronger foundations to turn data into impact faster and deliver greater innovation in marketing propositions and channels.

As the Head of Insights youll:

• Inspire and empower the Insights department to take a proactive organisation-wide approach to insight generation ensuring alignment with strategic priorities and the development of the Insights roadmap.
• Own and evolve the organisations insight and market research strategy ensuring alignment with organisational (marketing)goals.
• Design and deliver insight programmes that act as a strategic roadmap for continuous business improvement and innovation.
• Drive adoption of internationally aligned models and dashboards into local operational processes and ways of working across departments such as Marketing Product Tech and Data Engineering.
• Advocate for the value of insight helping the organisation understand and embrace its role in shaping customer-centred evidence-based decisions.
• Manage multiple complex insight projects end-to-end from scoping and methodology selection to delivery analysis and strategic interpretation.
• Build lead and develop a high-performing forward-thinking Insights team with a strong focus on engagement development and succession planning.