Senior Paid Search Specialist
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Responsible for day-to-day execution and optimization of search engine marketing campaigns to drive qualified leads awareness and conversions. Work closely with the campaign managers and internal stakeholders to ensure paid search is launched and performance aligns with activation objectives.
- Keywork research and analysis: conduct in-depth keyword analysis: clustering and intent analysis to identify the right keywords and inform campaign structure.
- Campaign setup and management: Build QA and launch campaigns in Google and Microsoft Ads ensuring alignment with campaign plan and priorities.
- Optimisation and testing: test ad copy keyword match types bidding strategies and work with campaign manager ops team to improve landing pages quality scores and conversion efficiency
- Performance monitoring and reporting: track daily/weekly performance and turn data into actionable insights and optimisation recommendations for campaign owner including reporting that tells a clear story.
- Seach ad content guidance: collaborate with campaign managers content leads and coms leads to guide on best practices for search ad messaging including keyword alignment structure extensions and tone. Great if candidate has some experience writing search ads.
- Collaboration : be internal paid search expert supporting group marketing and regional coms team. Collaborate closely with web analytics colleagues to ensure accurate tracking Tagging and data in PiwikPro/G4A dashboards etc.
Qualifications :
- 2-5 years hands-on platform experience with managing Google Ads campaigns (search display ideally YouTube)
- Proven expertise in keyword research and analysis: using tools such Google keyword planner SEMrush and Ahrefs etc.
- Strong technical understanding of tracking tagging and conversion attribution (UTM structures etc)
- Analytical and data driven mindset
- Experience with B2B lead gen campaigns ideally within multi-market and/or complex services organisation
- Strong understanding of search ad content strategy able to guide non-specialists colleagues on keyword integration message hierarchy and structures. Has ideally written search ad copy.
- Experience managing budgets and bidding strategies across
- Excellent communication skills.
- Proficiency with data and reporting tools for campaign tracking and performance visualisation
Additional Information :
Welcome to our Business Enablement Organisation
In Rambolls enablement organisation we take pride in keeping Ramboll running smoothly enabling bright minds throughout the organisation to focus on their areas of expertise as we tie together all parts of the business. We provide support within areas like Finance HR IT Legal Communication Facility Management and more coordinating efforts and securing common ground for the development and servicing of clients and markets.
Ramboll in India
Ramboll has more than 1000 experts working across five offices in India applying their passion to deliver innovative solutions in markets as diverse as Buildings Transport Planning & Urban Design Water Environment & Health and Energy. Founded in Denmark Ramboll is a people company. We invite you to contribute to a sustainable future working in an open collaborative and empowering culture.
Work at the heart of sustainable change
Ramboll is a global architecture engineering and consultancy company. We believe that the purpose of sustainable change is to create a thriving world for both nature and people. So thats where we start and how we work. At Ramboll our core strength is our people and our history is rooted in a clear vision of how a responsible company should act. Being open and curious is a cornerstone of our culture. We embrace an inclusive mindset that looks for fresh diverse and innovative perspectives. We respect embrace and invite diversity in all forms to actively cultivate an environment where everyone can flourish and realise their full potential.
Ready to join us
Apply online. Attach your CV cover letter and relevant documents showcasing why you are the right fit for the role and when you are available to start. We look forward to receiving your application.
Thank you for taking the time to apply! We look forward to receiving your application.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Keyword Research
- Web Content
- CSS
- URL
- Link Building
- Database
- Semrush
- Search Results
- HTML
- Client Relationships
- JavaScript
- Client Websites
- On Page optimization
- Technical Reports
- Analytics
About Company
Ramboll is a global architecture, engineering and consultancy company founded in Denmark in 1945. Our 18,000+ experts create sustainable solutions across Buildings, Transport, Energy, Environment & Health, Water, Management Consulting and Architecture & Landscape. Across the world ... View more
