Salesforce Developer (Marketing Cloud)

Job Summary:

The Senior SalesforceDeveloper (Marketing Cloud)supports the organizations existing marketing technology software infrastructure and develops new technologies as needed. This person is equally comfortable framing business problems with stakeholders from our Operating Companies as building technical solutions that power multichannel journeys. Owns discovery and requirements translates them into backlog items and then develops tests and launches campaignsensuring measurable outcomes and compliance every step of the way.

This position is a key member of a hybrid agile product delivery team interacting with Product Owners Analysts Developers QA testers Architects Vendors and more. Thus supporting business applications by designing implementing and modifying application programs from detailed specifications and ensures that improvements are successfully integrated into the existing systems.

Required in-office presence at least 3 days per week

Essential Functions:

Product and Architecture Partnership

• Lead discovery with Product OpCo Marketing & Sales and Delivery teams; capture current/future state needs pain points and success metrics.
• Translate business needs into features/stories with clear acceptance criteria; manage backlog prioritization and release notes.
• Facilitate workshops define process maps and coordinate UAT; ensure outcomes are documented and socialized.

Marketing Cloud Development & Operations (SFMC)

• Design and build journeys automations and campaigns across Email Studio Mobile Studio Journey Builder and Web Studio.
• Develop assets (templates content blocks landing pages) data extensions queries (SQL) and AMPscript/SSJS where needed.
• Implement QA/test plans; monitor performance reliability and data quality; triage and resolve production issues.
• Support migration to Data Cloud and Marketing Cloud Advanced in 2026 as an SME.

Data Analytics & Experimentation

• Define KPIs and dashboards; analyze campaign performance insights and cohort behavior to drive iterative improvements.
• Run A/B tests and controlled trials; convert findings into backlog items and playbooks.

Integration Governance & Compliance

• Partner with CRM/Data teams on audience feeds keys/identifiers and sourceoftruth alignment; document integration contracts.
• Serve as an SME on the team as we implement Data Cloud for Marketing and Marketing Cloud Advanced
• Enforce deliverability privacy and consent standards (e.g. CANSPAM GDPR CCPA Quebec Bill 96); maintain preference centers and audit trails.
• Support Marketing communications related apps as admin and strategist: Cvent Surveys Litmus Tableau Sense Data Cloud.

Ways of Working

• Operate within Agile/SAFe ceremonies; collaborate across Marketing IS and Governance; keep artifacts current and accessible.

Employment details

• Employment Type: Fulltime
  
• Work Arrangement: Hybrid (2 days/week onsite expectations and cadence)

Travel: minimal <10%

Minimum Education and/or Experience:

• B.S. in Computer Science Information Systems Marketing or other related field or the equivalent combination of education and experience
  
• 6 years of handson SFMC experience delivering production journeys and automations (Email Studio Mobile Studio Journey Builder Web Studio).
• Proficiency with data extensions SQL queries AMPscript; strong QA discipline and release management fundamentals.
• Demonstrated experience using Data Cloud with Marketing Cloud to improve segmentations and targeting
• BA toolkit: discovery requirements writing process mapping stakeholder facilitation UAT planning and change management.
• Analytics fluency: KPI definition experimentation and storytelling with data; ability to translate insights into action.
• Excellent communication and collaboration skills; comfort engaging both technical and nontechnical audiences.

Skills and Abilities:

Musthave

• 6 years handson SFMC experience delivering production journeys and automations (Email Studio Mobile Studio Journey Builder Web Studio).
• Proficiency with data extensions SQL queries AMPscript; strong QA discipline and release management fundamentals.
• BA toolkit: discovery requirements writing process mapping stakeholder facilitation UAT planning and change management.
• Analytics fluency: KPI definition experimentation and storytelling with data; ability to translate insights into action.
• Excellent communication and collaboration skills; comfort engaging both technical and nontechnical audiences.

Nicetohave

• Marketing Cloud Certification
• SSJS REST/SDK experience; familiarity with Einstein features or Marketing Cloud Personalization.
• CI/CD and version control practices; experience integrating SFMC with CRM/CDP and data pipelines.
• Exposure to SAFe Agile and work management tools (e.g. ADO/Jira).
  

Core Competencies:

• Build relationships
• Develop people
• Lead change
• Inspire Others
• Think critically
• Communicate clearly
• Create Accountability

• $91800.00 - $137600.00
• This position is bonus eligible
• Individual compensation offered for this position within this range will depend on many factors including qualifications skills relevant experience job knowledge geographic location internal equity and other pertinent job-related factors.