Brand Marketing Manager
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Job Location:
Santa Monica, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Join us in inspiring everyone to express their unique beauty.
IPSY is the beauty industrys most powerful platform uniting brands creators and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original full-size subscription IPSY Extra and quarterly limited-edition collection IPSY Ultimate we curate beauty for millions of members so they can play explore and express their unique beauty every day.
We think self-discovery self-expression and confidence are beautiful. Agree Then join us! Explore careers and learn more about our values culture and benefits across all our brands: IPSY Careers.
Were proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want because we believe work should fit into your lifenot the other way around. We offer monthly virtual activities company-wide offsites professional development and learning sessions to help our team members stay connected engaged and impactful while working virtually.
United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona California Connecticut Florida Illinois Kansas Massachusetts Missouri North Carolina New York New Jersey Nevada Ohio Pennsylvania Texas and Washington. California Privacy Notice
Beware job scams!IPSY recruiters only use @ addresses. Wedo notinterview via text/message/Teams. We dont ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud Report it to law enforcement and.
About the Role:
IPSY is seeking a Brand Marketing Manager to lead the strategy positioning and growth of our full-service subscription offerings: IPSY Extra and IPSY Ultimate. This role will own how these subscriptions show up across the ecosystemdefining distinct value propositions shaping go-to-market strategy and ensuring every member touchpoint delivers a clear compelling and differentiated brand experience.
As a strategic leader on the Brand team you will translate consumer insights into actionable brand strategy guide integrated campaigns from concept to execution and partner cross-functionally to drive acquisition engagement and retention. Youll act as the brand steward for these subscriptionsbalancing creative excellence with business rigor to ensure IPSY Extra and Ultimate are meaningfully differentiated culturally relevant and aligned with broader brand vision. The Brand Marketing Mananager plays a critical part in evolving how members connect with and experience IPSYs premium subscription offerings.
The Brand Marketing Manager reports to the Director of Brand Managementis hybrid remote with one day per week in our Santa Monica office.
What Youll Be Doing:
Brand Strategy & Subscription Ownership
- Own the brand positioning narrative and value proposition for IPSY Extra and IPSY Ultimate ensuring each subscription feels distinct compelling and clearly understood.
- Translate Consumer Insights and Portfolio Targeting Research into actionable brand strategies that guide messaging creative direction and channel execution.
- Define annual and seasonal brand priorities for each subscription aligning to business goals member needs and cultural moments.
- Serve as the brand steward for your subscriptions ensuring consistency clarity and differentiation across all touchpoints.
Go-to-Market & Integrated Campaign Leadership
- Lead end-to-end go-to-market strategy for monthly member cycles product enhancements program changes and/or key brand moments
- Develop strategic creative briefs that guide campaign storytelling across paid owned earned social and LCM (site/email/SMS/push) channels.
- Partner with Creative Production and Growth teams to bring brand strategy to life through high-impact channel-optimized execution.
- Ensure campaigns ladder back to a cohesive IPSY brand narrative while clearly articulating the unique role of each subscription tier.
Cross-Functional Collaboration & Influence
- Act as a key cross-functional partner to Product Growth Consumer Insights CRM Creator Partnerships Social Merch and Brand Partnerships Teams.
- Align brand strategy with product roadmaps and member experience initiatives to deliver seamless end-to-end storytelling.
- Influence without authoritybringing clarity structure and brand rigor to complex initiatives.
Measurement Insights & Optimization
- Define success metrics for brand health engagement and subscription performance in partnership with Analytics and Insights teams.
- Analyze campaign performance and member feedback to identify opportunities for optimization and evolution.
- Regularly synthesize learnings into clear recommendations that inform future strategy and investment decisions.
What We Are Looking For:
- 57 years of experience in brand marketing subscription marketing or integrated marketing ideally within beauty consumer lifestyle or membership-based businesses. Subscription and/or beauty experience strongly preferred.
- Proven ability to own and evolve brand strategy for a core product or portfolio translating insights into clear positioning messaging frameworks and go-to-market plans.
- Strong experience leading full-funnel marketing strategiesfrom brand storytelling and engagement through conversion retention and lifetime value.
- Demonstrated success using consumer insights research and performance data to inform strategy prioritize initiatives and measure impact.
- Ability to act as a strategic cross-functional leader partnering closely with Channel Owners Creative Growth Product Consumer Insights Merchandising and Ops to deliver cohesive high-impact programs.
- Experience developing and managing campaign roadmaps creative briefs and marketing plans that balance brand equity with commercial objectives.
- Excellent storytelling and messaging instincts with a clear point of view on how to build distinct emotionally resonant brand experiences.
- Strong executive presence with the ability to influence align and inspire stakeholders at multiple levels of the organization.
- Highly organized and comfortable operating in ambiguityable to set direction make decisions and move work forward in a fast-paced environment.
- Passion for beauty culture and community with a deep understanding of what drives long-term brand love and loyalty.
Bonus if You Have:
- A strong POV on the future of subscription loyalty and community-driven brands.
- Background working across multiple product tiers or customer segments with an ability to tailor brand strategy accordingly.
- Experience navigating brand evolution following a merger rebrand or portfolio shift.
- Experience launching or managing a loyalty program.
- A balance of creative intuition and analytical rigorcomfortable zooming out to define strategy and zooming in to ensure excellence in execution.
- A brand-first mindset balanced with commercial acumen.
- A collaborative optimistic leadership style that elevates the work and the team.
- Experience managing or mentoring team members and raising the strategic bar for those around you.
What We Offer:
- Competitive base salary & bonus program
- Medical dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free IPSY Extra subscription
- Learning & development programs
EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status disability status or any other protected characteristic.
If you need reasonable accommodation in the application or employment process please contact us.
Please review our California Privacy Notice.
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Pay is based on several non-discriminatory factors such as experience education skills and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
