Director of Marketing Operations (3939)
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Enabling safe and rewarding digital lives for genuine people everywhere
We make it our mission to ensure more genuine people have digital access to opportunities and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age location or background genuine people everywhere should be able to digitally prove who they are and where they live.
About the team and role
Marketing Operations
The Marketing Operations function at GBG is the strategic backbone of the marketing organization responsible for enabling data-driven decision-making operational excellence and scalable growth.
Director of Marketing Operations
The Director of Marketing Operations ensures that the systems processes and insights powering GBGs marketing engine are aligned efficient and built for impact. Working closely with leadership across Marketing Sales and Product Marketing Operations drives performance accountability and continuous improvement across all go-to-market activities.
- Lead Marketing Infrastructure and Systems: Own the marketing technology stack ensuring seamless integration across CRM automation analytics and sales enablement platforms to support efficient campaign execution and accurate reporting.
- Foster Cross-Functional and Global Alignment: Act as the connective tissue between regional Marketing and Sales teams ensuring shared goals consistent metrics and coordinated execution across the customer journey.
- Optimize Processes for Scale: Design document and refine core marketing workflows to maximize collaboration reduce friction and improve the speed and quality of marketing execution across teams.
- Drive Data Quality and Insights: Establish best practices for data management reporting and analytics. Deliver actionable insights on pipeline health campaign performance and ROI to guide strategic decisions.
- Enable Strategic Planning and Budgeting: Partner with Marketing leadership to manage planning cycles forecasting and budget allocation. Provide transparency into spend effectiveness and identify opportunities for resource optimization.
- Champion Operational Excellence: Build and maintain a culture of continuous improvement by identifying operational gaps implementing scalable solutions and promoting a data-first mindset across the organization.
Requirements
- HubSpot and Salesforce expertise
- Familiarity with 6sense Cognism Looker or similar technologies
- Strong project management capabilities
- Expertise in reporting and analytics including enablement for the broader team
Benefits
To find out more
As an equal opportunity employer we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why were a great place to work drop an email to and well be in touch. You can also find out more about careers at GBG and check out our current opportunities at Experience:
Director
Key Skills
- Risk Management
- Negiotiation
- Operational management
- Smartsheets
- Strategic Planning
- Team Management
- Budgeting
- Leadership Experience
- Program Development
- Supervising Experience
- Financial Planning
About Company
We are GBG, global specialists in digital identity. We enable fast, simple and compliant customer onboarding, reducing the risk of fraud for many of the world’s leading organisations. Working with the best data, the best technology and the best people, we make it possible to balance t ... View more
