Senior Manager, Demand Generation- Accounting Channel
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Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 160 - 180
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
Puzzle is redefining how companies navigate their financials. Weve built cutting-edge accounting software that empowers accountants and the founders they serve with real-time comprehensive financial insights.
Our platform drafts books in real time with AI accuracy reviews integrates natively with Stripe Ramp Mercury and Gusto and goes beyond traditional accounting to deliver AI-powered insights variance analysis and trends. Built for accounting firms startups and SMBs Puzzle takes just minutes to set up giving businesses the clarity they need to make smarter financial decisions.
Were growing fast - and our Marketing Team is one of our most important growth engines.
What Were Looking For
Were hiring a Senior Manager Demand Generation - Accounting Channel to own full-funnel growth build scalable programs and drive revenue alongside Sales for Accounting Firms.
This is an opportunity to join a well-funded startup led by accomplished founders have massive ownership and meaningfully shape a category.
What Youll Own
Own Full Pipeline: Awareness Revenue
Build and own the demand strategy for the Accounting Channel.
Drive measurable growth across MQLs SQLs meetings booked opportunities created and pipeline generated.
Define ICPs personas and buying committees inside accounting firms and CAS practices.
Map and optimize the full buyer journey- finding friction acceleration points
Design & Launch High-Impact Campaigns
Develop and execute integrated programs across channels including but not limited to: email lifecycle virtual events paid content field and industry events and partnerships.
Run seasonal motions tied to accounting behavior cycles
Build campaigns-in-a-box that can be reused across partners and sales motions.
Partner Closely with Sales & Growth
Collaborate with Sales and Growth to build cohesive GTM plays.
Create sales enablement: follow-ups cadences talk tracks one-pagers comparison sheets objection handling.
Accelerate deals with ABM-style plays and targeted mid-funnel programs.
Content Field & Proof Points
Develop case studies proof points testimonials and ROI stories tailored to accounting firms.
Support industry events conferences webinars and regional field meetups.Create programs that turn partners and firms into advocates.
Build lifecycle nurtures for trials referrals demo-no-shows and churn-winback.
Measure Report Optimize
Own funnel dashboards from first touch through revenue.
Analyze attribution and ROI- prioritize what works kill what doesnt.
Share insights proactively with GTM and leadership.
Who You Are
69 years in B2B SaaS demand generation / revenue marketing / growth.
Proven track record owning pipeline and partnering directly with Sales.
Experience in fintech accounting finance back-office tools or workflow software (preferred).
Strategic thinker and executor who is also hands-on scrappy and fast-moving.
Curious about the ICP - you want to truly understand accountants and how they buy.
Why Join Puzzle
Youll own one of Puzzles most strategic growth levers.
Youll have real visibility and your work will show up in pipeline quickly.
Youll build foundational GTM engines not maintain legacy systems.
Reporting to Head of Marketing.
We offer competitive compensation equity flexible PTO remote-first culture healthcare benefits learning budget coworking stipend 401K and more.
*Visa Sponsorship Notice: Puzzle does not provide visa sponsorship for new hires at this time. We can only consider candidates who are legally authorized to work in the U.S. or Canada without requiring new visa sponsorship or transfer of an existing visa.
Puzzle is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other characteristics protected by law.
Candidates should be currently residing in the U.S. or Canada to be eligible for this position. If hired you will be required to present proof of work authorization. This employer is a participant of the E-Verify program.
Required Experience:
Senior Manager
Key Skills
- Internal Audit
- Supervising
- Data Entry
- Compliance
- Customer Service
- Accounting & Finance
- General Ledger Accounting
- IFRS
- External Audit
- Microsoft Excel
- ERP
- Payroll
- Financial statement
- ACCA
- CPA
About Company
Puzzle is a QuickBooks alternative for startups. Get real-time finance insights and startup metrics like cash, burn, runway, ARR/MRR, with automated revenue recognition and more.
