Graphic Designer BTL DevelopmentAdaptations
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
OVERALL ROLE PROFILE :
The role of an BTL graphic design operator will involve creating/adapting visually appealing designs for print and physical advertising materials such as brochures billboards merchandise packaging and exhibition branding. The same should be adaptable to e version format as well. They must be able to work within tight deadlines and manage multiple projects simultaneously - for regional adapts.
DETAILED RESPONSIBILITIES - COMPLETE OWNERSHIP OF
Graphic Design BTL Development/Adaptations
Not compulsory but optional competencies with an added advantage.
REPORTS INTO :
Mr. Sajal Banerjee
REPORTINGS INTO THE POSITION:
None.
Team work collaboration required.
OTHER KEY INTERFACES :
Close co-ordination with
The role of an BTL graphic design operator will involve creating/adapting visually appealing designs for print and physical advertising materials such as brochures billboards merchandise packaging and exhibition branding. The same should be adaptable to e version format as well. They must be able to work within tight deadlines and manage multiple projects simultaneously - for regional adapts.
DETAILED RESPONSIBILITIES - COMPLETE OWNERSHIP OF
Graphic Design BTL Development/Adaptations
- Develop creative graphics layouts and designs &below-the-line marketing materials such as brochures flyers posters and retail/exhibition spaces.
- Collaborating with the marketing team to conceptualize and execute BTL campaigns including designing promotional materials such as event invitations and product packaging.
- Collaborate with the marketing team to understand project requirements and ensure all design work aligns with the brands visual identity.
- Ensuring all designs align with brand guidelines and effectively communicate key messaging to the target audience.
- Any product packaging design adaptation
- Newspaper ad adapts
- Ensure that the right graphic design principles are implemented
- Stay up to date with industry trends and best practices for digital design including social media platform changes new design software and emerging technologies
- Need Basis collaboration with cross-functional teams including marketing content and product teams to ensure designs and content align with brand guidelines and business objectives
- Manage multiple projects simultaneously and meet tight deadlines while maintaining a high level of attention to detail
- All creations to be developed in regional languages as well. Placement of translated creatives in regional language in the approved English master.
- Develop and maintain a library of design assets and templates for reuse across various digital channels
- Ensure that the back up data is managed upto date.
- Assist in-house team in annual Graphic design calendar maintenance and in-house greeting development for important festivals and occasions - for whats app circulation.
- Offer Campaign - Offline adapts in English and Regional
- Retail Showroom Branding Adaptations
- Proof reading every artwork and matching against the approved masters and brand guideline before releasing for implementation.
- Coordination with language translator
- Assisting and managing operations of Brand/Product Shoots
- Utilize design software such as Adobe Creative Suite CDR and Figma to create and edit designs
- Managing all BTL releases and adaptations
- Managing all ad releases based on approved masters
- Exceptional Need Based - Execution coordinationwith advertising agencies
- Conduct quality assurance checks on all designs to ensure they meet brand standards and are error-free in terms of spellings and graphic design hygiene.
- Online Performance Campaign Creative Adapts
Not compulsory but optional competencies with an added advantage.
- Co-ordinating with Online and Computer Graphic Vendors as per the requirement.
- Design engaging graphics animations and videos including GIFs and short-form video under the supervision of Head - Marketing Communications.
- Figma Design
- English Communication and Writing
- Adobe suite
- Adobe premier/any other video software
- Microsoft Suite
- Presentation Design
- Figma Design
- experience is minimum requirement
- Any Graphic Design course from a reputed design school or an equivalent rich experience in design studios
REPORTS INTO :
Mr. Sajal Banerjee
REPORTINGS INTO THE POSITION:
None.
Team work collaboration required.
OTHER KEY INTERFACES :
Close co-ordination with
- Online Team
- Category Heads
- B2B Business Teams
- Other Cross Functional Team
Skills :
Graphic Design Brochures BTL Campaign Brand Adaptation Flyers Animation Figma Design
Experience :
Master in Graphic Designing with 2- 4 years work experience
Budget 4.5 lpa10% Variable pay
OR
Any Graduate - 4 to 6 years Budget 4.5 lpa10% Variable pay
Graphic Design Brochures BTL Campaign Brand Adaptation Flyers Animation Figma Design
Experience :
Master in Graphic Designing with 2- 4 years work experience
Budget 4.5 lpa10% Variable pay
OR
Any Graduate - 4 to 6 years Budget 4.5 lpa10% Variable pay
Company Profile :
Our client is a leading Indian company with a turnover of 3500 Crores specializing in Polyurethane (PU) foam-based products particularly mattresses. They have become a household brand in India and overseas offering a diverse range of mattresses that provide comfort convenience and luxury to enhance lifestyles. With a strong distribution network and a global marketing perspective the company has established itself as a trusted leader in the industry. They have achieved consistent growth with a turnover of over INR 3000 Crores with the largest market share and employ more than 25000 people. Overall our client is dedicated to customer satisfaction and excellence offering high-quality mattresses that cater to varying customer needs and preferences.
Our client is a leading Indian company with a turnover of 3500 Crores specializing in Polyurethane (PU) foam-based products particularly mattresses. They have become a household brand in India and overseas offering a diverse range of mattresses that provide comfort convenience and luxury to enhance lifestyles. With a strong distribution network and a global marketing perspective the company has established itself as a trusted leader in the industry. They have achieved consistent growth with a turnover of over INR 3000 Crores with the largest market share and employ more than 25000 people. Overall our client is dedicated to customer satisfaction and excellence offering high-quality mattresses that cater to varying customer needs and preferences.
Required Experience:
IC
Key Skills
- Graphic Design
- Photography
- Adobe Acrobat
- HTML5
- Layout Design
- Adobe Creative Suite
- Web Design
- Adobe Dreamweaver
- Adobe Photoshop
- Adobe Illustrator
- CorelDraw
- Adobe Indesign
