Sr. Consultant, Eloqua Marketing Automation

Pune - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

TransUnions Job Applicant Privacy Notice

What Well Bring:

We are seeking an experienced Eloqua Marketing Automation Sr. Consultant to join our Global Marketing Operations this role youll serve as a key technical expert responsible for the strategy execution optimization and measurement of automated marketing campaigns that drive pipeline and customer engagement. Youll work closely with campaign managers digital marketing sales and analytics teams to support demand generation initiatives through Oracle Eloqua and associated tools. Youll create new connections between Eloqua and our martech stack to enhance the unified 360 view of our customers around the globe.

What Youll Bring:

Key Responsibilities

Design build test and deploy automated marketing campaigns in Eloqua including lead nurturing emails triggered communications and data workflows.
Partner with campaign managers and regional marketing teams to support B2B lead generation programs ABM initiatives and lifecycle marketing efforts.
Maintain and optimize marketing automation processes ensuring consistent data quality compliance (e.g. GDPR CCPA) and performance tracking.
Manage Eloqua assets such as emails landing pages forms and segments ensuring they follow brand guidelines and best practices.
Understand maintain and augment Eloqua CDOs for a variety of relationship management marketing technology (Salesforce Demandbase Pathfactory Cvent Jifflenow) ensuring seamless data flow and campaign attribution.
Create and maintain campaign performance dashboards and reports to provide actionable insights to stakeholders.
Conduct A/B testing to continuously improve email performance engagement and conversions.
Stay current on Eloqua capabilities marketing automation trends and best practices to drive innovation and efficiency.

Impact Youll Make:

Qualifications

Bachelors degree in Marketing Communications Business or a related field.
5 years of hands-on experience with Eloqua (Oracle Marketing Cloud) in a B2B enterprise environment.
Strong understanding of lead lifecycle management segmentation campaign design and marketing attribution.
Experience working with Salesforce or other CRM platforms.
Knowledge of HTML/CSS for email and landing page customization.
Familiarity with data privacy laws (e.g. GDPR CAN-SPAM) and compliance standards.
Analytical mindset with strong problem-solving skills and attention to detail.
Eloqua certification is preferred.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

TransUnion Job Title

Sr Consultant Demand Generation

Required Experience:

Senior IC

TransUnions Job Applicant Privacy NoticeWhat Well Bring:We are seeking an experienced Eloqua Marketing Automation Sr. Consultant to join our Global Marketing Operations this role youll serve as a key technical expert responsible for the strategy execution optimization and measurement of automated m...

TransUnions Job Applicant Privacy Notice

What Well Bring:

What Youll Bring:

Key Responsibilities

Design build test and deploy automated marketing campaigns in Eloqua including lead nurturing emails triggered communications and data workflows.
Partner with campaign managers and regional marketing teams to support B2B lead generation programs ABM initiatives and lifecycle marketing efforts.
Maintain and optimize marketing automation processes ensuring consistent data quality compliance (e.g. GDPR CCPA) and performance tracking.
Manage Eloqua assets such as emails landing pages forms and segments ensuring they follow brand guidelines and best practices.
Understand maintain and augment Eloqua CDOs for a variety of relationship management marketing technology (Salesforce Demandbase Pathfactory Cvent Jifflenow) ensuring seamless data flow and campaign attribution.
Create and maintain campaign performance dashboards and reports to provide actionable insights to stakeholders.
Conduct A/B testing to continuously improve email performance engagement and conversions.
Stay current on Eloqua capabilities marketing automation trends and best practices to drive innovation and efficiency.

Impact Youll Make:

Qualifications

Bachelors degree in Marketing Communications Business or a related field.
5 years of hands-on experience with Eloqua (Oracle Marketing Cloud) in a B2B enterprise environment.
Strong understanding of lead lifecycle management segmentation campaign design and marketing attribution.
Experience working with Salesforce or other CRM platforms.
Knowledge of HTML/CSS for email and landing page customization.
Familiarity with data privacy laws (e.g. GDPR CAN-SPAM) and compliance standards.
Analytical mindset with strong problem-solving skills and attention to detail.
Eloqua certification is preferred.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

TransUnion Job Title

Sr Consultant Demand Generation

Required Experience:

Senior IC

Key Skills

Sales Experience
B2B Sales
Marketing
Pardot
Financial Concepts
Marketing Automation
Media Planning
Salesforce Marketing Cloud
Multichannel Marketing
Social Media Management
negotiation
Lead Generation

Apply Now

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TransUnion

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