Software Development Manager, CreativeX Dynamic Creative Optimization

The CreativeX RAPID(Real-time Ad Personalization & Insights Development) team is seeking passionate and talented SDM to join us. CreativeX is on a mission to enable brands of all sizes and categories to create serve measure and optimize creative content with ease. Our team is responsible for tailoring the visual experience of ads to each context in real-time leveraging nouvelle technologies such as latent diffusion models large language models (LLM) reinforced learning (RL) computer vision and related methods.

Our mission is to provide engaging dynamically optimized creatives with low latencies both on and off Amazon for self-service brand advertisers. We automate the customization of product creatives with real-time catalog data while providing advertisers with the flexibility to customize their creatives according to their preferences.

Key job responsibilities
- As a Software Engineering Manager you will be responsible for leading a strong team of engineers to innovate and deliver software and infrastructure that powers the Dynamic Creative Optimization.
- Work backwards from the customer to invent new solutions and to improve existing software.
- Work with the product and technical leaders to define the product direction and roadmap.
- Create vision and execution documents. Insist on the high bar for technical documentation and the quality of the developed software.
- Perform hands-on code reviews and other technical deep dives to ensure the right thing is being built and delivered to customers.
- Hire coach and mentor software engineers.

About the team
In an ideal future AI Gen models have evolved to a state where entire creatives are generated on the fly and precisely tailored to the immediate preferences of each shopper. We bring this vision to life by sourcing a collection of pre-generated assets and assembling them in real time into personalized creative experiences for every customer. Our mission is to improve advertiser outcomes by tailoring the visuals to each shopper and publisher. The AI space is rapidly evolving and combining optimization with Amazons 1P audience data will be what enables us to leapfrog the competition. Through continuous creative optimization we expect to learn how users interact with content across a variety of context. Our upstream teams will provide us an endless variety of content informed by our learnings via AI generation transformation and deconstruction. Advertisers will receive easily digestible insights to improve their future creatives. We succeed when shoppers see creatives personalized to their intent publishers display creatives that match their unique look and feel and advertisers benefit from increased performance.

- 3 years of engineering team management experience
- 7 years of engineering experience
- 8 years of leading the definition and development of multi tier web services experience
- Knowledge of engineering practices and patterns for the full software/hardware/networks development life cycle including coding standards code reviews source control management build processes testing certification and livesite operations
- Experience partnering with product or program management teams

- Experience in communicating with users other technical teams and senior leadership to collect requirements describe software product features technical designs and product strategy
- Experience in recruiting hiring mentoring/coaching and managing teams of Software Engineers to improve their skills and make them more effective product software engineers

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $166400/year in our lowest geographic market up to $287700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.