Digital Marketing Manager

• Contribute to the overall hotel strategy including annual marketing planning and budgeting working closely with Marketing Sales Revenue PR and F&B teams
• Develop and manage annual and quarterly digital and e-commerce plans and budgets across direct and indirect channels
• Identify market trends insights and revenue opportunities to drive growth across Rooms F&B outlets and MICE
• Own the design content functionality and performance of the hotel website ensuring brand consistency optimal user experience SEO/SEA effectiveness and conversion optimization
• Ensure website content is high-quality relevant and regularly updated with promotions events and offers
• Drive web direct performance through SEO SEA display advertising content marketing and conversion rate optimization
• Ensure Accor App visibility content accuracy and usage uplift in line with brand standards
• Manage relationships with Online Travel Agencies (OTAs) and distribution partners coordinating strategy and promotions with the Director of Revenue
• Activate and optimize digital tools and sponsored products across OTA platforms
• Monitor rate parity and optimize hotel content imagery offers and visibility across OTAs metasearch and GDS
• Plan execute and optimize paid media campaigns across search display social and metasearch channels
• Lead social media and influencer marketing strategies aligned with brand positioning and source markets
• Manage CRM and email marketing activities for Rooms F&B and other outlets in line with strategy and corporate guidelines
• Use data and analytics to evaluate and optimize the end-to-end customer journey across digital touchpoints
• Oversee the hotels online reputation monitoring guest feedback and working closely with Guest Relations and Operations teams to address issues and enhance guest experience

Qualifications :

• Degree in Marketing Communications Business or a related field or equivalent commercial experience
• 35 years experience in e-commerce digital marketing or a similar role in hospitality or related industries
• Excellent communication and customer service skills in written and spoken English
• Ability to engage effectively with luxury clientele and senior stakeholders
• Proficiency in web analytics tools (e.g. Google Analytics) CMS platforms and digital marketing technologies
• Strong understanding of SEO SEM and online marketing strategies to drive revenue growth
• Familiarity with hotel systems OTA platforms and third-party distribution channels is advantageous
• Highly organized self-motivated and able to manage competing priorities in a fast-paced environment
• Results-oriented proactive and solution-focused with a collaborative approach
• Upholds brand standards for professional conduct and presentation

Please note that we believe in flexibility and multi-skilling and you may be asked to do different tasks from time to time to enable us to meet the needs of our guests and colleagues

Additional Information :

What is in it for you

• Exclusive Discounts:
  • Fairmont Cheshire The Mere Spa and Golf discount
  • Fairmont Raffles and Accor Hotels (friends and family rates are included)
  • 20% off food and beverage in on-site restaurants
• Colleague restaurant
• Being part of The Mere Team our culture is unique!
• You will benefit from training and development opportunities
• Competitive salary and benefits including pension
• 28 days of holiday including public holidays
• 1-5 days service award based on length of service
• Special rates for Fairmont Cheshire The Mere colleagues and their friends & family and discount across Accor hotels worldwide
• And last but not least you will get to work with a team of EXTRAORDINARY people

Remote Work :

No

Employment Type :

Full-time