Digital Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
- Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
- Contributing to Hotel Strategy working closely with key stakeholders from Marketing Sales Revenue PR F&B
- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Plan and execute all digital marketing activities including but not limited to SEO/SEA emailing social media display Metasearch and influencers
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Ensure hotels presence across key Social platforms relevant to the source markets and social content production
- Handle the CRM and email Marketing with the third party tool for Rooms F&B and other outlets in line with the strategy and corporate guidelines
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage Hotels online reputation
- Review and monitor hotels competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotel
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
Qualifications :
- A minimum of 4 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
- A degree in marketing / digital marketing
- Excellent English both verbal and written
- Strong understanding of current digital marketing concepts strategy and best practice
- Excellent Presentation and customer relationship skills
- Energetic and passionate to work
- Innovative approach to work
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more
