Brand Marketing Specialist
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Job Location:
Hebron Estates, KY - USA
Monthly Salary:
Not Disclosed
Posted on:
4 days ago
Vacancies:
1 Vacancy
Job Summary
Company Overview
BlueStar is a leading global solutions-based distributor of point-of-sale bar-coding data collection radio frequency identification (RFID) and wireless mobility products. BlueStar works exclusively with Value Added Reseller Partners providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market offers award-winning technical support and is an authorized service center for a growing number of manufacturers.
Position Summary
The Brand Marketing Specialist is responsible for developing executing and protecting the brand across the channel via BlueStar. This role ensures consistent brand messaging visual identity and positioning while driving awareness engagement and preference with resellers and internal stakeholders. The ideal candidate is both strategic and hands-on with a strong understanding of channel marketing and partner-driven ecosystems.
Key Responsibilities
Brand Strategy & Execution
- Support the implementation of the brand strategy across all marketing touchpoints
- Maintain brand guidelines messaging frameworks and visual standards across internal and external materials
- Maintain brand alignment across the channel
Campaigns & Program Support
- Assist with brand-led and partner marketing campaigns including timelines asset coordination and execution
- Create go-to-market initiatives by coordinating messaging and deliverables across teams
- Support trade shows events sponsorships and experiential marketing initiatives
Content & Creative Oversight
- Coordinate development of marketing collateral such as presentations digital assets sales enablement tools and event materials
- Partner with internal creative teams to manage revisions approvals and delivery on high-quality on-brand assets
- Proof and review content for brand accuracy and consistency
- Ensure storytelling reflects BlueStars value proposition
Cross-Functional Collaboration
- Work closely with sales the vendor/brand BDMs and other internal and external departments to ensure brand alignment
- Act as a key marketing contact for internal and external partners seeking brand guidance or support
- Support internal communications and BlueStar branding initiatives as needed
Project Performance & Optimization
- Track and analyze brand performance metrics (awareness engagement campaign impact) for ROI
- Use insights to refine messaging positioning and execution
- Manage timelines budgets and priorities across multiple initiatives
Qualifications
- Degree or like years of experience in brand marketing preferably in B2B technology or distribution environments preferred.
- Strong understanding of channel marketing and partner ecosystems
- Strong organizational skills and attention to detail
- Proven ability to manage multiple projects with competing priorities
- Experience working with creative teams partners and cross-functional stakeholders
- Excellent written and verbal communication skills
- Strategic thinker with a roll-up-your-sleeves execution mindset
Preferred Experience
- Experience in technology POS auto-ID or related industries
- Familiarity with trade shows sponsorships and experiential marketing
- Experience supporting sales enablement and partner marketing programs
Why BlueStar
- Collaborative fast-paced environment with high visibility
- Opportunity to shape and elevate a global brand
- Strong partner relationships and industry presence
- Competitive compensation and benefits
Equal Opportunity Employer/Veterans/Disability.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Wholesale distributor of Data Capture, POS, RFID, and Digital Signage technologies from the world's top brands. Become a BlueStar reseller partner today.
