Integrated Marketing Manager

Essence Ventures was established with the goal to articulate through experiences media technology and commerce thatBlackis not a monolith. Essence exists to serve Black Women deeply through culture equity and celebration encouraging and equipping them to embrace the power of their roles standing at the forefront of their lives homes and communities. We accomplish this mission and vision through our incredible and distinct brands: ESSENCE Communications Inc. (ESSENCE Girls United ) AFROPUNK and ESSENCE Studios.

The Integrated Marketing Manager is a strategic and executional partner across the full campaign lifecycle from ideation to reporting. This role bridges client goals with cultural storytelling and creative excellence working cross-functionally across marketing sales editorial production branded content events analytics and operations to deliver best-in-class programs.

This individual will be both a creative storyteller and a meticulous project driver bringing multi-platform campaigns to life across experiential digital social influencer branded content and print channels. You will be instrumental in delivering integrated marketing programs that resonate with our community exceed client expectations and reflect the cultural nuance and excellence our brands are known for.

Core Responsibilities

• Develop integrated marketing strategies and pitch proposals for brand partners across Essence Ventures platforms.
• Write and design compelling pitch decks one-sheets and RFP responses grounded in cultural relevance and creative thinking.
• Recommend media plan ad placements content channels and brand experiences based on client goals audience insights and market trends.
• Collaborate with sales analytics and editorial to ensure pitches are informed by data insights and storytelling potential.
• Act as day-to-day lead with clients for assigned programs managing relationships timelines and deliverables throughout.
• Plan manage and optimize all phases of integrated campaigns from asset collection and insertion orders to pacing performance tracking and wrap reports.
• Lead kick-off calls with agencies and clients ensuring alignment on deliverables roles and success metrics.
• Maintain organization of campaign-specific materials in shared internal repositories and trackers.
• Ensure seamless communication between clients and internal departments including creative revenue operations marketing and analytics.
• Provide excellence in production services to clients across the entire campaign lifecycle.
• Monitor campaign pacing analyze data and flag performance insights to optimize delivery and maximize impact.
• Create end-of-campaign wrap reports with strategic insights and recommendations for future partnerships.
• Collaborate with sales and account management to identify upsell and renewal opportunities with existing clients.
• Keep a pulse on competitor activity media trends and relevant cultural moments to inform proactive marketing ideas.

QUALIFICATIONS

• 5 years of experience in integrated marketing account management or brand strategy within media agency or experiential environments.
• Proven success building and managing cross-platform campaigns (experiential digital print social influencer branded content).
• Strong understanding of consumer behavior market dynamics and cultural relevance.
• Excellent communication client management and presentation skills.
• Highly organized with the ability to juggle multiple projects and meet tight deadlines.
• Collaborative mindset and ability to work cross-functionally with sales editorial creative and production teams.
• Strong analytical skills ability to interpret data and translate insights into actionable recommendations.
• Proficiency in Google Slides PowerPoint and project management tools such as Asana
• A passion for storytelling that reflects and celebrates the richness of culture and identity.
• This is a hybrid role with a minimum of three (3) days required in the office each week.
• Must be able to lift and carry items weighing up to 25 lbs.
• Requires prolonged periods of sitting standing and walking throughout the workday including during meetings site visits (if applicable) or operational tasks.
• Ability to travel domestically and internationally including weekends and holidays when required for events and/or meetings.
• May involve occasional travel which could include extended periods away from the primary workplace (if applicable and approved).

Medical Dental Vision 401k EAP Bonus potential

Salary: 85k to 95k