GTM Specialist

Devsinc is looking to hire a GTM Specialist to build and scale a high-deliverability compliant outbound email engine that consistently generates Sales-Qualified Discovery Calls qualified pipeline and revenue (not vanity metrics) from Mid-Market and Enterprise accounts.

This role will own the operating system behind outbound email spanning target segmentation messagemarket fit deliverability sequencing analytics continuous optimization. The scope includes both strategy and hands-on execution covering ICP definition and segmentation persona-based messaging data sourcing and enrichment outbound email infrastructure and deliverability multi-touch sequencing experimentation and performance reporting.

You will partner closely with Outbound SDR/BDR teams Account Executives Marketing RevOps and Delivery/Practice leads to ensure outbound execution is tightly aligned with GTM priorities service offerings and revenue goals.

Responsibilities:

What You Will Own

• Own ICP definition account tiering (Tier 1 ABM Tier 3 scale) and segmentation across industry company size tech stack geography and buying triggers to drive targeted outbound plays.
• Develop and refine persona-specific messaging and offers aligned to Devsincs competencies proof points and service offerings ensuring relevance and conversion across decision-makers.
• Own outbound email infrastructure and deliverability at scale including sending domains mailboxes authentication (SPF DKIM DMARC) warm-up processes and ongoing sending hygiene to maintain strong sender reputation.
• Design operate and optimize multi-channel outbound sequences (email LinkedIn and optional phone) that consistently move prospects toward Sales-Qualified Discovery Calls.
• Own performance measurement and optimization including dashboards weekly reporting and a structured experimentation backlog focused on improving conversion rates meeting quality show rates and AE acceptance.

GTM Segmentation & Targeting

• Build and execute outbound GTM strategies for high-growth verticals including Healthcare & HealthTech Retail/eCommerce/CPG FinTech & Financial Services Real Estate & PropTech Energy/Oil & Gas Transportation/Travel/Airlines Automotive/Manufacturing and Logistics & Supply Chain.
• Define Mid-Market vs Enterprise account lists and determine outreach intensity by tier.
• Identify and operationalize buying triggers and intent signals such as hiring trends funding events technology migrations compliance needs platform changes and seasonal demand into segmented outbound plays.

Messaging & Sequence Architecture

• Create persona-specific messaging for C-suite VP/Director Product/Engineering IT/Security RevOps and Commercial stakeholders.
• Design and document multi-touch outbound sequences including first-touch follow-ups bump emails breakup emails and referral patternsoptimized for meeting bookings and show rates.
• Build scalable playbooks and templates across verticals and offerings including AI Shopify Salesforce Dynamics 365 Cybersecurity Staff Augmentation Mobile/Web Development Bespoke Software and Partner Alliances.

Data Enrichment & CRM Integrity

• Source enrich and validate account and contact data while maintaining suppression lists to protect sender reputation.
• Own segmentation fields including industry revenue employee count tech stack geography persona intent last-touch and lifecycle stage ensuring strong CRM hygiene and data integrity.
• Partner with RevOps to ensure reliable routing deduplication and consistent lifecycle definitions across the funnel.

Email Infrastructure Deliverability and Compliance

• Set up and manage outbound email infrastructure at scale including sending domains inbox rotation SPF/DKIM/DMARC authentication warm-up protocols throttling and reputation monitoring.
• Continuously improve inbox placement by managing bounce rates spam complaints content and formatting hygiene and sending behavior.
• Ensure outbound processes adhere to email and data privacy regulations including opt-out handling and truthful headers and subject lines.
• Document SOPs and operational standards to support scale including domain setup warm-up playbooks QA checklists and incident response procedures.

Experimentation Optimization & Reporting

• Run structured A/B and multivariate experiments across subject lines copy offers CTAs personalization depth timing and cadence.
• Use cohort and segmentation analysis to identify what works by vertical persona and offerdoubling down on winners and deprecating underperformers.
• Build and maintain dashboards using Salesforce or HubSpot with Power BI (or equivalent) covering deliverability health engagement replies meetings booked/held SQL rate pipeline created and revenue influenced.
• Provide weekly insights and recommendations to leadership on performance learnings and next-step priorities.

Tech Stack & Tools (Experience with One or More)

• CRM & Reporting: Salesforce HubSpot Power BI (or similar BI/analytics platforms).
• Data & Enrichment: Apollo Clay and comparable data intent and enrichment tools.
• Email & Sales Engagement: Instantly Smartlead Outreach Salesloft Mailchimp Klaviyo ActiveCampaign Salesforce Marketing Cloud Account Engagement (Pardot).
• Social Outbound: LinkedIn Sales Navigator Dripify HeyReach.

What Success Looks Like (Measured on Outcomes)

• A predictable cadence of Sales-Qualified Discovery Calls from Mid-Market and Enterprise accounts with strong show rates and AE acceptance.
• Sustained deliverability health at scale including low bounce and spam complaint rates and stable sender reputation.
• Qualified pipeline and revenue influence directly attributable to outbound email plays and GTM segments.
• A repeatable experimentation and optimization system with documented learnings and continuous improvement to conversion rates and meeting quality.

• Bachelors degree in Business Sales or a related field (preferred).
• 2 to 5 years of experience in GTM outbound strategy growth or sales development operations preferably within B2B SaaS or IT services.
• Proven success generating qualified meetings pipeline and revenue via cold email for Mid-Market and Enterprise segments.
• Hands-on experience running high-volume outbound campaigns (250k500k emails/month) while maintaining strong deliverability and compliance.
• Strong understanding of ICP segmentation funnels and account-based strategy (ABM).
• Excellent copywriting analytical and cross-functional collaboration skills.

Preferred Qualifications

• Experience targeting North American UK Europe and MENA markets.
• Deep familiarity with cold email deliverability and compliance including SPF DKIM DMARC list hygiene warm-up protocols and inbox placement monitoring.
• Experience selling or marketing technical services such as AI digital transformation cloud cybersecurity platform engineering or staff augmentation.
• Experience building playbooks SOPs and enablement frameworks for SDR teams.

Behavioral & Cultural Expectations

• Proactive Growth Mindset self-driven persistent and comfortable initiating conversations with high-value prospects.
• Operational Discipline highly organized with strong time management disciplined CRM hygiene and close attention to detail.
• Outcome-Focused motivated by measurable results clear KPIs and revenue impact rather than activity or vanity metrics.
• Resilient & Composed able to handle objections rejection and the pace of high-volume outbound execution.
• Technically Adaptable quick to learn and adopt new tools workflows and outbound technologies.
• Continuous Learner eager to experiment improve and grow into senior GTM or revenue leadership roles.

What to Include in Your Application

• A 1-page outbound case study with metrics (volume deliverability reply rate meetings held SQL/Opp conversion pipeline and revenue impact).
• One outbound sequence example youve written (redacted is acceptable).
• A list of tools used and your role (strategy operations execution).

Required Experience:

IC