Commercial Brand Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Whats in it for you...
- Become part of a team thats very passionate about creating great hospitality experiences.
- Competitive salary.
- 29 days holiday (including bank holidays) pension and life insurance.
- Food on us during your shift.
- Enjoy a free night at The Hoxton and a meal for two when you first start with us.
- Training to get you settled into your role with ongoing development that helps you think make and thrive to set you up for success at work.
- Time off to volunteer with one of our partner charities.
- Hox Hero and Nifty Fifty our rewards for going the extra mile and living our values.
- An annual diversity and inclusion calendar of events creating opportunities for you to learn celebrate and make a positive impact.
- Regular team get togethers from our High Fives to our (pretty special!) team parties we know how to have a good time!
- The chance to challenge the norm and work in an environment that is both creative and rewarding.
- Join an innovative fast-growing international group that is shaking things up on the hospitality scene.
- Excellent discounts across The Hoxton and the global Ennismore family.
What youll do
- Lead and shape the local brand marketing and comms strategy making sure The Hoxton Edinburgh is always visible relevant and loved by locals guests and media.
- Build and deliver a structured calendar of culturally sharp commercially minded campaigns partnerships and activations that drive awareness and revenue across rooms F&B and events.
- Collaborate with our PR Manager to shape and deliver a smart local PR strategy building strong media and influencer relationships landing great coverage and supporting national and global storytelling together.
- Develop and manage local content across social media newsletters and our website creating engaging on-brand messaging with input from our central team.
- Grow and engage our local community of Hox Friends regulars influencers and creatives making them feel part of the family and key to spreading the word.
- Work closely with F&B sales and revenue teams to shape smart marketing ideas offers and events that support business goals and guest experience.
- Champion the full guest journey across hotel restaurant and event spaces making sure every touchpoint feels intentional on-brand and memorable.
- Collaborate with our central digital marketing team to ensure local activity supports wider goals aligning on performance marketing and paid media where relevant.
- Use insight and data to track report and optimise brand and marketing activity learning what works and refining your approach accordingly.
- Influence and inspire cross-functional teams helping them bring the brand to life in everything from event planning to on-the-ground service.
- Manage local marketing and design budgets planning spend smartly and tracking it with the GM and Head of Marketing.
- Brief and collaborate with our in-house design team on all creative needs from signage and menus to campaign visuals and event collateral.
- Be the guardian of The Hoxton brand in Edinburgh ensuring everything we say show and do reflects our tone values and identity.
What were looking for
- Individuals. Youre looking for a place where you can be you; no clones in suits here.
- Passion for hospitality whether thats a drink a meal an event or a bed for the night.
- Youre all about having a positive impact on the people you interact with leaving them with a memorable experience.
- Youre not precious. We leave our egos at the door and help get things done.
- Youre up for doing things differently and trying (almost) everything once.
- If we got stuck in a lift together wed have a good time and share a few laughs.
- You want to be part of a team that works hard supports each other and has fun along the way.
- A confident organised and commercially minded brand lead with 4 years experience in a marketing brand or comms role ideally within hospitality lifestyle or culture.
- Someone whos ready to step into a broader more strategic role you may have been a Senior Executive or Brand Manager and are now ready to own your own patch.
- Someone who can balance big creative thinking with structure planning and follow-through you know how to make ideas happen.
- A strategic thinker with a good grasp of how marketing activity impacts business performance and how to measure success.
- A natural connector with a strong Edinburgh network you know the local scene and have the contacts to prove it.
- A multi-channel marketer whos comfortable working across PR social content events and partnerships and thrives on variety.
- A brilliant communicator confident copywriting strong briefing clear reporting and great with people.
- Comfortable with marketing tools and platforms from CMS and CRM to Google Analytics and scheduling tools.
- Someone who gets hospitality from bar buzz to breakfast bags and loves creating moments that matter for guests and locals alike.
- A hands-on doer who can work independently but knows how to collaborate and bring people with them.
- A team player who enjoys working closely with GMs central teams and cross-functional leads to make great things
Remote Work :
No
Employment Type :
Contract
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more
