Demand Generation Manager
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
This role is located in Munich Germany - We are a hybrid work environment and are in the office 3 days/per week.
Tulip the leader in AI-native frontline operations is helping companies around the world equip their workforce with composable connected apps leading to higher quality work improved efficiency and end-to-end traceability across operations. Tulips cloud-native no-code platform powered by embedded AI is driving the digital transformation of industrial environments through composable human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.
A spinoff out of MIT Tulip is headquartered in Somerville MA with offices in Germany Hungary Singapore and Israel. Tulip has been recognized as a World Economic Forum Global Innovator a 2024 Deloitte Technology Fast award winner one of Energages Top Workplaces USA and one of Built In Bostons Best Places to Work and Best Midsize Places to Work.
About You
Tulip is looking for a Demand Generation Managerto join our growing Go-To-Market team. You are a revenue-oriented marketer who believes marketing should directly impact pipeline and growthand you have the results to prove it. You thrive in fast-paced high-growth environments managing multiple initiatives with confidence while maintaining a high bar for quality and excel at designing integrated full-funnel campaigns that drive demand attract target audiences and elevate awareness of a category-defining platform. You balance creativity with analytical rigor think in systems and understand how channels messaging data and operations connect across the buyers are excited to leverage AI to increase speed precision personalization and impact across campaign workflows. You turn strategy into clear executable plans communicate effectively across teams and bring curiosity ownership and proactive problem-solving to every project.
What Skills Do I Need
- 4 years of B2B marketing experience ideally in SaaS or a high-growth technology environment.
- Strong understanding of digital marketing channels and how to tailor tactics across funnel stages and audiences.
- Experience with audience segmentation and persona-based targeting.
- Experience usingor strong interest in adoptingAI tools for content development analysis experimentation and workflow automation.
- Solid grasp of core B2B and SaaS metrics with experience supporting both commercial and enterprise sales motions.
- Hands-on experience with marketing automation platforms (HubSpot Marketo) and sales tools (Salesforce Outreach).
- Excellent project management skills with the ability to manage multiple initiatives simultaneously under tight timelines.
- Strong written and verbal communication skills with the ability to translate complex ideas into clear compelling messages.
- Analytical data-driven mindset with comfort operating in fast iterative test-and-learn environments.
Key Responsibilities
- Develop and execute integrated multi-channel marketing campaigns that drive net-new demand pipeline creation and revenue growth.
- Build a deep understanding of Tulips GTM strategy and define ideal customer profiles personas and priority use cases.
- Design and execute full-funnel programs aligned to priority industries personas and buyer journeys.
- Leverage AI tools to accelerate research content creation experimentation and campaign optimization.
- Partner closely with Product Marketing Content Sales and RevOps to align targeting messaging and performance goals.
- Oversee campaign and asset development across internal teams and external agencies ensuring consistency and quality.
- Monitor analyze and report on campaign performance optimizing channel mix messaging and ROI.
- Manage budgets timelines and stakeholder communication to drive clarity accountability and execution excellence.
Key Collaborators
- BDRs / SDRs
- Product Marketing
- Content Marketing
- Digital Marketing
- Account Executives & Sales Leadership
Working at Tulip
We know even great candidates experience imposter syndrome. Even if you dont match every requirement applying gives you the opportunity to be building a strong diverse team that values hard work families and personal well-being. Benefits of working with us include:
- Direct impact on product and culture
- Company equity
- Competitive benefits package including commuter benefits learning and development stipend team events catered lunches 3 days a week
- Flexible work schedule and unlimited vacation policy
- An inclusive dog-friendly office with diverse and inspiring colleagues
We are an equal opportunity employer. At Tulip we celebrate all. Qualified applicants will receive consideration for employment without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status. Help us build an inclusive community that will transform frontline operations.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Required Experience:
Manager
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Tulip, the industry's leading frontline operations platform, gives manufacturers a holistic view of quality, process cycle times, OEE, and more.
