SDR Team Leader

Role Overview:
As an SDR Team Leader you will lead our Sales Development Representatives (SDRs) the
engine driving top-of-funnel growth. Your primary mission is to ensure a consistent flow of
high-quality demos and qualified leads for the sales team by combining hands-on
coaching data-driven optimization and close collaboration with marketing and sales.
Key Responsibilities:
1. Team Leadership & Coaching:
Manage and motivate the SDR team to achieve and exceed demo booking and
completion targets.
Conduct weekly coaching sessions focusing on discovery objection handling and
lead qualification.
Recruit onboard and train new SDRs ensuring alignment with Signits sales
playbook.
Develop career paths for SDRs and maintain a positive high-performance team
culture.
2. Performance & Process Optimization:
Monitor key SDR metrics such as calls emails connect rate demos booked show
rate and conversion to opportunities.
Continuously refine scripts sequences and outreach workflows to improve
engagement and conversion rates.
Collaborate with the Sales Operations Specialist to enhance lead scoring routing
and data quality.
Partner with Marketing to balance lead volume and campaign alignment across
Enterprise and SME segments.
3. Lead Generation & Data Readiness:
Own the outbound lead generation process to ensure SDRs always have high-
quality accounts and contacts.
Build and maintain target lists by segment and region using enrichment tools and AI
agents.
Monitor data coverage bounce rates and ICP fit to ensure outbound efficiency.
4. Collaboration & Alignment:
Work with Sales Ops to automate enrichment and maintain CRM data integrity.
Partner with Marketing to optimize inbound/outbound volumes and refine targeting
based on conversion trends.
Ensure seamless lead handoff to Account Executives with complete qualification
details.
Share weekly funnel insights and recommendations with leadership to enhance
SDR productivity and market coverage.
5. AI & Automation Enablement:
Design and manage AI agents to support prospecting list building data enrichment
and personalized outreach.
Continuously improve AI playbooks and prompts to enhance accuracy tone and
conversion.
Integrate AI output into HubSpot workflows for task assignment contact creation
and activity tracking.
Train SDRs to use AI responsibly and effectively balancing automation with human
connection.

Qualifications :

Experience in B2B SaaS or technology sales is highly preferred.
3 years as an SDR Team Lead or similar role managing at least 35 SDRs.
Proven track record of improving SDR performance and achieving demo booking
targets.
Strong experience with sales tools like HubSpot (preferred) CRM automation and
reporting.
Ability to analyze sales data optimize conversion rates and refine outreach
strategies.
Excellent organizational and communication skills.
Fluency in Arabic and English.
Self-starter with initiative and independence.

Remote Work :

Yes

Employment Type :

Full-time