Social Media Growth Intern — B2B SaaS (Utilities)

This role is for interns who want to learn how marketing builds awareness trust influence and revenue not just reach.
If youre looking to schedule posts this is not the role.
If you want to understand how credibility compounds into business outcomes read on.

About Us

Bynry Inc is a utility technology company building SMART360 an AI-powered Smart Utility platform for small and mid-sized Water Electric Gas & Sub-Metering utilities across North America.

We operate in a high-trust high-stakes B2B environment where buyers are conservative sales cycles are long and awareness/credibility matters more than virality.

Our Vision
Enable 1000 SMB utilities by 2030 impacting 10 million households.

Our Mission
To transform how utilities operate and serve customers by combining deep domain understanding with modern AI-first SaaS technology.

Why This Role Exists

In our market social media is not a branding channel.
It is a awanress & credibility engine.

Utilities dont buy because of ads.
They buy when they:

• See consistent thought leadership

• Recognize expertise over time

• Observe third-party validation

• Trust that a company understands their world

This internship exists to help build measure and scale that credibility.

Youll help shape how Bynry is perceived by:

• Utility leaders

• Industry influencers

• Partners

• Investors

And youll learn how marketing influences Awareness trust pipeline and long-term revenue in B2B SaaS.

How This Role Will Shape You as a Marketer

By the end of this internship you will understand:

• How content creates trust before sales conversations begin

• The difference between attention metrics and influence metrics

• How credibility compounds over months not days

• Why B2B SaaS marketing is about signal quality not noise

• How to think like a business owner not a content executor

This is not about becoming a social media manager.
Its about learning how marketing supports company-building.

What Youll Own (High-Level Responsibilities)

1 Credibility Execution (Content as Trust)

• Translate complex utility and AI concepts into clear credible narratives

• Execute a consistent publishing rhythm across LinkedIn YouTube and relevant third party platforms

• Ensure every piece of content answers:

  Does this increase trust with a serious buyer

2 Influence & Perception Tracking

• Track not just engagement but who is engaging:

  • Utility professionals

  • Industry influencers

  • Partners and ecosystem players

• Capture third-party validation signals:

  • Reposts

  • Mentions

  • Influencer interactions

• Observe how perception shifts over time

3 Learning Through Experiments

• Run small disciplined experiments:

  • Narrative framing

  • Format changes

  • Posting cadence

• Analyze outcomes:

  • What builds credibility

  • What creates conversation

  • What falls flat and why

What Success Looks Like

In the First 90 Days

• Consistent high-quality publishing with zero credibility debt

• Clear understanding of:

  • Which narratives resonate with utility professionals

  • Which formats attract serious engagement

• Ability to explain:

  This content worked because

By Month 6

• Demonstrated improvement in engagement quality not just quantity

• Visible increase in:

  • Industry interactions

  • Influencer engagement

  • Third-party amplification

• Tangible contribution to:

  • Product launches

  • Case studies

  • Partnerships or awards visibility

Who This Role Is For

We are looking for interns who are:

• Curious about how businesses are built

• Comfortable taking ownership with guidance not micromanagement

• Willing to think test learn and iterate

• Interested in B2B SaaS technology and real-world impact

• Able to write clearly and think structurally

Backgrounds we see fit well:

• Marketing / Communications

• Business / Strategy

• Curious generalists who want to learn marketing properly

Who This Role Is NOT For

• Someone who wants predefined tasks without thinking

• Anyone optimizing only for creative freedom or virality

• Interns uncomfortable with accountability or feedback

• Those looking for a low-effort resume-filler internship

What Youll Get

Learning & Exposure

• Learn B2B SaaS marketing from first principles

• Understand how credibility supports:

  • Sales pipelines

  • Partnerships

  • Fundraising conversations

• Work closely with the Marketing Lead with weekly feedback loops

• Exposure to how Product Sales and Marketing align toward $10M ARR

Career Leverage

• A portfolio that demonstrates business thinking not just execution

• Clear FTE conversion path for high performers

• Strong references based on real ownership and outcomes

• A fundamentally different perspective on what marketing actually means

Final Thought for Candidates

If you want:

• A comfortable internship this isnt it

• To learn how marketing builds trust and companies this is for you

Required Skills:

b2bcapitallinkedinsaassocial mediab2b saas