Product Marketing Manager

The Role: Strategy a pioneer in AI-powered business intelligence is seeking a dynamic Product Marketing Manager to fuel our go-to-market efforts. In this critical role supporting marketing strategy positioning and messaging for our evolving suite of data and analytics products you will be helping to shape the future of Strategy.  

Ideal candidates will have a deep understanding of the enterprise software market a passion for AI data and analytics and a proven track record of successfully launching and marketing software products to enterprise customers.   

This position requires the employee to work four days a week in the Tysons Corner VA office. 

Your Focus: 

• Market Analysis:Maintain ongoing market research and competitive analysis to identify market trends customer needs and competitive positioning. Use insights to inform marketing strategies and messaging.  
• Go-to-Market Planning:Lead the development and execution of go-to-market plans for new product launches and feature releases. Collaborate with cross-functional teams including product management sales and customer success to ensure successful product launches. 
• Positioning and Messaging:Create compelling external product positioning messaging and value propositions that resonate with target enterprise audiences. Ensure consistency across all marketing channels and materials. 
• Sales Enablement:Develop and deliver sales enablement tools including product collateral presentations and training materials. Equip the sales team with the knowledge and resources needed to effectively sell Strategy products. 
• Content Development:Oversee the creation of high-quality marketing content including whitepapers webinars and blog posts. Ensure content is aligned with the overall marketing strategy and supports lead generation and customer engagement efforts. 

Qualifications :

• Bachelors degree in Marketing Business Engineering Computer Science AI or a related field; MBA preferred. 
• 7 years of experience in enterprise software product marketing with at least 2 years in the SaaS industry. 
• Deep understanding of the data and analytics market including key trends technologies and competitive landscape. 
• Experience with cloud architectures and AI technologies in the enterprise and personal use of AI tools for productivity and effectiveness. 
• Proven track record of successfully launching and marketing enterprise software and SaaS products. 
• Strong strategic thinking and analytical skills with the ability to translate market insights into actionable strategies. 
• Exceptional communication and presentation skills with the ability to articulate complex concepts to diverse audiences. 
• Strong project management skills with the ability to manage multiple initiatives simultaneously including with cross functional teams. 
• Passionate driven self-directed and innovative in approach with a customer-centric mindset. 

Additional Information :

Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race creed color religion national origin gender sex sexual orientation gender identity disability veteran status age genetic information or any other legally-protected basis.

Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process.  If you have any difficulty using our online system and you need an accommodation due to a disability you may contact us about your interest in employment at .

Visit Strategys Careers page for additional information.

Remote Work :

No

Employment Type :

Full-time