Performance Marketing Lead- 12 Month Maternity Cover

As a Performance Marketing Lead you will be responsible for owning & managing our full paid media strategy across Paid Search Paid Social & Display focusing on driving new customer acquisition revenue growth & efficiency across a portfolio of brands spanning sports fashion & gaming.

You will lead the planning execution optimisation and reporting of all performance marketing campaigns which includes a blend of performance-led mid/upper funnel brand awareness & membership/lead gen activity.

Key Responsibilities:

• Strategy & Planning:
  • Develop and implement multi-channel performance marketing strategies for Paid Search (Google) Paid Social (Meta TikTok) & Display across multiple brands.
     
• Campaign Management & Execution
  • Oversee the end-to-end setup and optimisation of paid media campaigns ensuring best-in-class setup targeting bidding creative and measurement.
  • Lead channel & platform testing roadmaps to continually drive for revenue ROAS and new customer acquisition.
  • Manage budget allocation across brands and channels ensuring optimal pacing and efficient use of spend
     
• Data Analytics & Optimisation
  • Monitor campaign performance daily using insights to drive tactical adjustments and long-term improvements.
  • Leverage consumer behaviour market trends and competitor intelligence to enhance campaign strategy.
     
• Cross-Functional Collaboration
  • Partner with Creative Brand Trading and Performance Marketing teams to ensure campaigns align with broader business initiatives
  • Collaborate with analytics teams on attribution modeling incrementality testing audience segmentation and forecasting.
  • Work closely with external partners to ensure strong alignment maintain high performance & remain top of mind for platform & testing opportunities.

Qualifications :

• • Minimum of 4 years of hands-on experience across paid media channels (PPC & Paid Social) ideally with a mix of performance-focused and creative campaign execution (*experience in retail preferred but not essential)
  • Strong commercial acumen and ability to manage large budgets effectively while optimizing for performance
  • Knowledge of search & social media platforms (Google Facebook Instagram TikTok) their advertising tools and best practices.
  • Proven track record of successfully managing large-scale multi-brand budgets & campaigns.
  • Strong analytical skills with the ability to interpret data and make informed decisions

Additional Information :

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits owned it or been relevant.

Retail Reconnect  In order to build the planets most admired and compelling brand ecosystem all employees must understand our business product and customers. Each financial year Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit  Our Everlast Gyms Team are on a mission to make our workforce the best and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical Financial & Mental wellbeing. The app is accessible for every employee and includes training nutrition and lifestyle advice- all completely free.

Retail Trust  We know that its not just about physical health mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline wellness hub counselling and financial/legal support.

Whats next

Our Recruitment Team will be reviewing applications and all candidates will receive a response whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

Remote Work :

No

Employment Type :

Full-time