Manager Sales Excellence

The Manager Sales Excellence is responsible for supporting and enhancing sales performance improving operational efficiency and implementing standardized sales practices across channels. This role focuses on optimizing sales processes analyzing market and sales data to generate actionable insights and ensuring alignment with the companys objectives to drive sales revenue growth market share and customer satisfaction. The Manager works closely with sales teams operations and senior leadership to promote a consistent high-performing sales culture.

Sales Strategy & Execution

• Support the implementation of Sales Excellence initiatives across Trade channels.
• Assist in executing sales strategies aligned with business objectives.
• Monitor channel performance and key account activities to identify opportunities and address gaps.
• Ensure all sales initiatives follow the ideal customer journey and the METRO Way of selling.
• Recommend process improvements to enhance efficiency forecasting and execution.
• Coordinate timely execution of Sales Incentive payouts in collaboration with Controlling and P&C.

Data Analysis Insights & Competitive Intelligence

• Analyze sales data market trends and competitor activities to generate actionable insights.
• Develop dashboards reports and KPIs to track performance and support decision-making.
• Identify opportunities to improve sales productivity channel performance and customer engagement.
• Provide insights on competitors coverage strengths and weaknesses to optimize Trade strategies.
   

Reporting & Stakeholder Management

• Prepare regular performance reports for senior management and key stakeholders.
• Collaborate with cross-functional teams including marketing finance and operations to ensure smooth execution of initiatives.
• Support leadership with insights and recommendations for Trade sales optimization.
• Act as a point of coordination between sales teams and management to ensure alignment and follow-through.
   

Customer & Prospect Management

• Segment Trade customers by CTG and store prioritizing high-potential regions.
• Apply lifecycle and frequency-based segmentation: Prospect New Growing Mature Declining Churning.
• Support management of key accounts (distributors modern trade chains high-volume wholesale customers) with structured coverage.
• Map customer and prospect locations against delivery zones to optimize coverage profitability and logistics efficiency.
• Assist in driving customer engagement and relationship management initiatives.

Qualifications :

• Bachelors degree in business administration Marketing Sales Supply Chain or a related field is required.
• MBA or equivalent postgraduate qualification in Sales Marketing Retail or Supply Chain Management is highly preferred.
• Minimum 3 years of experience in Trade Cash & Carry or modern trade sales preferably in FMCG or retail distribution. Proven track record in sales excellence process optimization and key account management.

Additional Information :

Functional Skills:

• Advanced knowledge of Trade and Cash & Carry sales processes and best practices.
• Expertise in customer segmentation key account management and operations.
• Strong analytical skills for data-driven decision-making KPI tracking and competitive intelligence.
• Proficiency in CRM sales reporting and business analytics tools.
• Ability to develop and implement sales strategies standard operating procedures and governance frameworks.

Competencies:

• Strategic thinking and problem-solving skills.
• Leadership and people development capability.
• Excellent stakeholder management and communication skills.
• Results-oriented mindset with a focus on continuous improvement.
• Customer-centric approach with strong negotiation and influencing skills.
• Ability to work cross-functionally and drive collaboration across teams.

Remote Work :

No

Employment Type :

Full-time