Global Marketing & Social Media Coordinator

Want to revolutionize the future of education and do meaningful work that transforms future generations lives

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology we can transform students into the world leaders of tomorrow. Were the worlds leading college admissions consultancy with over 1330 Ivy League offers and 2140 to the US Top 15. With a passionate team of 800 thats rapidly expanding across 30 markets our unique tech platform connects expert-led guidance and proven data-driven strategies from 3000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application from essays to extracurriculars ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors including Tiger Global and Ice House Ventures we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

Global Marketing & Social Media Coordinator

Role Overview: We are seeking a creative thinker passionate about social media marketing and lead generation. The Global Marketing & Social Media Coordinator will oversee strategize plan execute and grow our global competitions for high-school students. This role involves managing different projects overseeing online events generating leads leading marketing campaigns for the Global Business Development Team.

About Crimsons Global BD Team: We host a number of online events programs competitions like case competition essay competition debate competition MUNS in partnership with YMUN & HMUN etc with the goal of lead generation brand awareness and ensuring Crimson is the leading ed-tech consultancy for college admissions worldwide.

Key Responsibilities:

• Supporting the development of Crimson Global BD Teams Marketing strategy with a focus on increasing lead generation and conversion.

• Launching and managing thriving student communities across key social media platforms like TikTok and LinkedIn for engagement growth and lead generation.

• Creating editing and managing high-quality content - text copy graphic images videos in English for Social Media Website Landing Pages Email Marketing Campaigns

• Sharing community insights user-generated content and feedback with internal teams to help shape product content and support decisions.

• Lead end-to-end planning execution and optimisation of global marketing digital and growth campaigns.

• Generating event marketing ideas and owning marketing initiatives and automation to drive quality leads.

• Implement effective paid digital advertising strategies to attract qualified prospects with cost-effective strategies across Tiktok & Instagram

Who Were Looking For:

• A Bachelors degree in marketing communications or a related field

• 3 years work experience in marketing or education consultancy

• Experience in one or multiple areas of social media marketing growth content or community management ideally with a Gen Z or student audience (ages 1419).

• Strong understanding of how to grow and manage a tiktok & LinkedIn business account to drive engagement and generate leads

• Excellent copywriting storytelling and content creation skills including video editing and graphic design.

• Demonstrated project management experience.

• Proven experience in digital marketing content marketing and campaign management.

• A strong sense of ownership youre not just looking for tasks to complete but areas to take full responsibility for and grow. Youll be trusted to lead experiment and build with autonomy.

Why work for Crimson

• Rapidly growing start up with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year we love to Level Up (its one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high performing and ambitious team

• Radical Candor is a feedback approach we live by

• Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

• If youre passionate about growing in a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.