VP, Customer Marketing

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

The Vice President Global Customer Marketing will lead Adobes customer-focused marketing strategy crafting how our customers discover understand and engage with Adobes offerings delivering growth across our customer audiences. This executive leader will define and deliver breakthrough marketing plans that span flagship campaigns evergreen programs and content innovation. The goal will be elevating Adobes brand and deepening customer connection.

This role calls for a visionary strategist and practical practitioner who inspires teams and drives outcomes while partnering across Adobes business units to accelerate impact at scale. The leader partners deeply across Adobes business units to accelerate impact. Reporting directly to the Chief Marketing Officer they manage a team of Senior Directors and Directors who lead marketing teams for key customer groups. This team collaborates closely with product marketing centers of excellence content and creative teams to deliver best in class marketing using todays technologies.

The ideal candidate is a forward-looking marketing executive who combines strategy creative sensibility and operational excellence. They are known as a strong collaborator working across business units and marketing channel specialists.

What Youll Do

• Architect and deliver global marketing plans across Adobes portfolio with impactful campaigns always-on content and tentpole activations. The focus is to drive awareness trial adoption usage and long-term retention.
• Establish the vision and operating framework for Adobes global customer marketing team converting company priorities into distinct decisions by customer group product and region.
• Serve as a core business partner to product regional and channel leadersco-owning growth objectives and helping build roadmaps positioning and go-to-market plans.
• As Adobes Customer Zero work across teams to employ Adobes tools to deliver on-brand creative and content that is personalized and at scale. Provide feedback to Adobe collaborators to innovate and deliver the next generation of AI driven marketing products.
• Lead the team to build clear and compelling marketing plans tailored to customer groups with regional alignment. Hold teams accountable for delivering strategic insights-led plans covering the full funnel across regions and touchpoints.
• Build a high-performance culture within Customer Marketing that values ownership experimentation and high standards for craft and impact.
• Make data a default: use insight experimentation and performance metrics to build investments optimize programs and clearly demonstrate marketings contribution to the business.
• Connect strategy to execution by working closely with product channel regional and creative teams to turn market intelligence and customer insight into actionable plans.
• Align cross-functional teams around a shared strategy clear roles and disciplined execution across marketing activities.
• Represent Customer Marketing in Executive meetings delivering alignment on priorities trade-offs and the marketing roadmap across the company.
• Manage investment and resources with rigorpartnering with Finance Operations and Agency Management to optimize spend improve return on investment and scale what works.
• Lead with a flexible approach and sharp judgment inspiring teams as they navigate transformation and change.

What youll need to succeed

• 18 years of progressive leadership experience in marketing go-to-market strategy cross-channel management with a proven record of driving business impact at scale.
• 8 years of executive-level people leadership including developing senior leaders and leading cross-functional teams.
• Deep expertise in coordinated marketing campaign orchestration customer lifecycle management and brand strategy across a global product portfolio.
• Experience with marketing technology and AI driven tools that realize effective and efficient marketing activities.
• Strategic and analytical approach with the ability to translate business objectives into actionable marketing plans and measurable outcomes.
• Outstanding leadership presence collaboration and communication abilities with the capacity to impact the highest levels both inside and outside the organization.
• Established track record functioning in complex matrixed environments promoting coordination across multiple business units and locations.
• Experience managing large budgets and resource portfolios with a focus on efficiency effectiveness and innovation.
• Growth mindset good judgment and the ability to encourage teams through transformation and change.

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including ourvalues and culturefocus on people purpose and communityAdobe For All comprehensivebenefits programs thestories we tell thecustomerswe serve and how you can help uschange the world through personalized digital experience.

Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn aims to make to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call.

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At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.

Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .