Senior Brand Marketer

Neuberger Bermans Global Brand Experience team is a center of excellence responsible for shaping how our brand shows up across channels regions and audiences. We are seeking a Senior Brand Marketer to help elevate and expand our brand presence globally leading initiatives focused on strategic messaging and commercial content for campaigns curating the brand message and tone supporting advertising and promotional efforts.

This is a highly collaborative role bringing to life creative ideas aligned with brand initiatives digital strategies and supporting the execution of impactful campaigns for diverse audiences. The Senior Brand Marketer stewards our brand messaging narrative and positioning across institutional intermediary and private wealth segments.

Key Responsibilities

Brand Strategy & Governance

• Executing the global brand strategy ensuring alignment with firm priorities business objectives and market trends.

• Serve as a steward of the brandoverseeing messaging tone and overarching narratives across channels regions and business lines

• Implement and maintain brand guidelines to ensure consistency across all client and employee touchpoints and regions.

• Lead and manage the strategy of global brand sponsorships and marquee brand programs.

Campaign Development & Content

• Translate strategic goals into integrated brand campaigns across digital social and offline channels.

• Lead strategic messaging for global campaign platforms ensuring a unified differentiated and impactful narrative

• Oversee the development of high quality branded marketing content that reflects the brands identity and effectively engages audiences across (web social email presentations video scripts and other client-facing content).

• Partner with the advertising and performance marketing teams to ensure brand campaigns are aligned with broader media and demand - generation strategies.

Cross-Channel & Cross-Functional Collaboration

• Work closely with social media digital marketing product channel marketing communications investments corporate events and internal communications to ensure cohesive brand storytelling and governance.

• Provide strategic brand input for campaigns events sponsorships and platform programming.

• Serve as a trusted advisor between the brand team and other departments ensuring adherence to brand standards

Brand Insights Analytics & Optimization

• Support the continuous design measurement and reporting of brand insights including brand tracking studies client journey analyses and other dashboards.

• Partner with analytics and digital marketing teams to review brand metrics and campaign performance using insights to inform messaging strategy GTM approaches and ongoing optimization.

• Stay informed on industry trends competitor activity and evolving client expectations to ensure the brand remains relevant differentiated and innovative.

Agency & Vendor Management

• Manage media creative and other agency relationships by providing clear strategic direction and feedback and ensuring effective communication of key information research insights firm news and project objectives.

• Oversee SOWs timelines and invoice processing in coordination with internal partners.

Team Leadership & Ways of Working

• Act as a bridge and partner between the brand team and other departments (channel marketing content digital marketing product communications investments corporate events and internal communications) to ensure brand cohesion for platform programming

• Help drive disciplined processes and best practices for how the Brand Experience team engages constituents across the firm (globally crosschannel and crossregion).

• Champion a culture that values both creativity and analytical strategic thinkinggrounding all brand programs in data research and measurable outcomes.

Requirements:

• Bachelors degree in marketing communications or a related field; or equivalent industry experience.

• 7 years of brand marketing experience with a focus on integrated campaigns messaging and digital collaboration.

• Experience within financial services is required; asset management experience is strongly preferred.

• Exceptional strategic and narrative brand writing skills for multi-channel touchpoints with the ability to communicate clearly and craft compelling stories.

• Proven track record of working effectively in aglobal or matrixed environment partnering across regions channels and functions.

• Strong relationship management and communication skills; able to influence guide and drive alignment while maintaining positive collaborative relationships.

• Analytical mindset with experience using data brand research and campaign performance metrics to inform strategy and measure success.

• Experience managing or supporting brand campaigns that span digital social and offline channels.

Preferred / Technical Skills

• Proficiency withPowerPoint and Excelfor executive-ready presentations and reporting.

• Experience withAdobe Creative Cloud(e.g. InDesign Illustrator Photoshop)

• Familiarity with project management platforms such Airtable or Workfront.

• Experience working withdata and analytics tools(e.g. Tableau or Power BI); exposure toSigmais a plus.

• Experience withCMS platforms(e.g. Sitecore) and templating tools such asTemplafy.

• Exposure to marketing technology and digital measurement tools supporting brand and campaign performance.

Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

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Compensation Details

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission production or any other form of compensation that are allocable to a particular employee remains in the Companys sole discretion unless and until paid and may be modified at the Companys sole discretion consistent with the law.

Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race creed national origin religion age color sex marital status sexual orientation gender identity disability citizenship status or protected veteran status or any other characteristic protected by local state or federal laws rules or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process please contact .

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