creating scheduling and publishing engaging content (text video images) across platforms like Instagram TikTok LinkedIn etc. to build brand awareness drive engagement and foster community while also analyzing performance metrics (KPIs) running campaigns interacting with followers and aligning strategies with overall marketing goals requiring skills in content creation analytics and trend monitoring.
Core Responsibilities
Content Creation: Develop and post high-quality platform-specific content (posts stories videos ads).
Strategy & Planning: Develop and implement social media strategies create content calendars and manage campaign timelines.
Community Management: Monitor channels respond to comments and messages manage user-generated content and build brand reputation.
Performance Analysis: Track KPIs (likes shares reach conversions) using analytics tools (Google Analytics Hootsuite) and generate reports.
Trend Monitoring: Stay updated on new platforms features and social media trends to keep content fresh.
Collaboration: Work with marketing design and sales teams to ensure consistent messaging and campaign alignment.
Key Skills & Qualifications
Proficiency with major social media platforms (Facebook Instagram X LinkedIn TikTok).
Strong writing editing and visual content skills.
Understanding of social media analytics and reporting.
Experience with scheduling/management tools (Hootsuite Buffer).
Knowledge of digital marketing principles and SEO.
Variations by Role
Specialist/Executive: More hands-on content execution scheduling and community engagement.
Manager/Strategist: Focus on high-level strategy campaign oversight team leadership and ROI.