Marketing Delivery Associate Senior-Salesforce Marketing Cloud Lead
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Join Chases dynamic Marketing & Communications team to shape customer engagement through innovative data-driven campaigns.
As a Marketing Delivery Associate Senior in Consumer & Community Banking you leverage your expertise in marketing automation to design implement and optimize solutions using Salesforce Marketing Cloud. You lead a team of marketing technologists and collaborate with cross-functional stakeholders to deliver personalized data-driven campaigns that enhance customer engagement and drive business growth.
Job responsibilities
- Lead the end-to-end implementation of Salesforce Marketing Cloud solutions including requirements gathering solution design configuration and deployment.
- Develop and execute multi-channel marketing campaigns (email SMS push notifications social etc.) using Marketing Cloud tools such as Email Studio Journey Builder Automation Studio and Mobile Studio.
- Integrate Marketing Cloud with Salesforce CRM and other data sources to enable seamless data flow and personalized customer experiences.
- Oversee data management segmentation and audience targeting strategies to maximize campaign effectiveness.
- Provide technical leadership and mentorship to a team of Marketing Cloud specialists and developers.
- Monitor campaign performance analyze results and provide actionable insights to stakeholders.
- Ensure compliance with data privacy regulations and best practices in marketing automation.
- Stay current with Salesforce Marketing Cloud updates new features and industry trends.
- Demonstrate and promote J.P. Morgans leadership values by driving business results setting high standards for execution and fostering a culture of accountability innovation and continuous improvement
Required qualifications capabilities and skills
- Bachelors degree in Marketing Computer Science Information Technology or a related field.
- 8 years of experience in digital marketing with at least 3 years working with Salesforce Marketing Cloud.
- Proven experience designing and executing complex multi-channel marketing campaigns.
- Strong understanding of Marketing Cloud modules: Email Studio Journey Builder Automation Studio Mobile Studio Contact Builder and Audience Builder.
- Experience with AMPscript SQL and scripting languages for dynamic content and data manipulation.
- Familiarity with integrating Marketing Cloud with Salesforce CRM and external data sources via APIs.
- Excellent analytical problem-solving and project management skills.
- Strong communication and leadership abilities with experience managing or mentoring a team.
- Knowledge of data privacy regulations (GDPR CAN-SPAM etc.) and best practices in marketing automation.
Preferred qualifications capabilities and skills
- Salesforce Marketing Cloud certifications (e.g. Email Specialist Consultant Developer Administrator) strongly preferred.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
