THE POSITION
Our roster has an opening with your name on it
Were searching for a Customer Growth Senior Associate to play a pivotal role in bringing FanDuels loyalty and lifecycle strategy to this role youll shape how customers experience FanDuel after activating which
includes driving retention deepening loyalty and orchestrating generosity moments that keep players engaged and excited. This is an ideal role for someone who blends a strong understanding of consumer behavior a data-backed approach to lifecycle marketing and disciplined promotional budget management that delivers measurable business impact.
In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
Own the full customer lifecycle shaping both short-term and long-term retention strategies building a roadmap of initiatives surfacing insights and delivering best-in-class execution
Influence FanDuels generosity strategy partnering with Customer Growth leadership to examine how when and why promotions and rewards are delivered ensuring they align with customer needs and commercial goals
Lead the end-to-end creation of retention promotions including concept design testing setup QA fulfillment and in-product merchandising
Report on KPIs translating performance into insights and clear narratives for leadership and cross-functional partners
Serve as an champion of customer experience advocating for customers and identifying strategic opportunities to improve engagement
Collaborate with partners across Marketing Product MarTech Finance Commercial and Operations to plan launch and optimize loyalty and lifecycle campaigns
Master internal tools and systems to assess opportunities risks troubleshoot issues and reduce operational errors ensuring both cost efficiency and customer satisfaction
THE STATS
What were looking for in our next teammate
Bachelor degree preferred
3 years in B2C marketing or digital environments; ideally with experience in customer lifecycle CRM loyalty and retention
Strong proficiency in SQL and Excel youre comfortable pulling your own data and using it to guide decision-making
Experience managing large promotional budgets and partnering closely with Finance to plan forecast and ensure responsible spend
Strong project management skills and comfort working in fast-paced cross-functional teams
Process-oriented mindset with excellent planning and organizational habits
Strong understanding of consumer behavior and familiarity with product pricing and promotional mechanics
A collaborative teammate whos ready to roll up their sleeves and move work forward
Proven ability to deliver high-quality outcomes and see initiatives through to completion
Willingness to work non-traditional hours during peak sports seasons
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.
In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.
The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
This role may offer the following benefits: extended medical vision and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law. Check out all our benefits here: FanDuel Total Rewards. *Benefits differ across country and job type.
FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression or any other characteristic protected by provincial local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.
The Company intends to use artificial intelligence in the process of screening assessing and/or selecting applicants for this role.
The applicable salary range for this position is $74000 - $92000 CAD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: extended medical vision and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law.
#LI-Hybrid
Required Experience:
Senior IC
THE POSITIONOur roster has an opening with your name on itWere searching for a Customer Growth Senior Associate to play a pivotal role in bringing FanDuels loyalty and lifecycle strategy to this role youll shape how customers experience FanDuel after activating whichincludes driving retention deepe...
THE POSITION
Our roster has an opening with your name on it
Were searching for a Customer Growth Senior Associate to play a pivotal role in bringing FanDuels loyalty and lifecycle strategy to this role youll shape how customers experience FanDuel after activating which
includes driving retention deepening loyalty and orchestrating generosity moments that keep players engaged and excited. This is an ideal role for someone who blends a strong understanding of consumer behavior a data-backed approach to lifecycle marketing and disciplined promotional budget management that delivers measurable business impact.
In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
Own the full customer lifecycle shaping both short-term and long-term retention strategies building a roadmap of initiatives surfacing insights and delivering best-in-class execution
Influence FanDuels generosity strategy partnering with Customer Growth leadership to examine how when and why promotions and rewards are delivered ensuring they align with customer needs and commercial goals
Lead the end-to-end creation of retention promotions including concept design testing setup QA fulfillment and in-product merchandising
Report on KPIs translating performance into insights and clear narratives for leadership and cross-functional partners
Serve as an champion of customer experience advocating for customers and identifying strategic opportunities to improve engagement
Collaborate with partners across Marketing Product MarTech Finance Commercial and Operations to plan launch and optimize loyalty and lifecycle campaigns
Master internal tools and systems to assess opportunities risks troubleshoot issues and reduce operational errors ensuring both cost efficiency and customer satisfaction
THE STATS
What were looking for in our next teammate
Bachelor degree preferred
3 years in B2C marketing or digital environments; ideally with experience in customer lifecycle CRM loyalty and retention
Strong proficiency in SQL and Excel youre comfortable pulling your own data and using it to guide decision-making
Experience managing large promotional budgets and partnering closely with Finance to plan forecast and ensure responsible spend
Strong project management skills and comfort working in fast-paced cross-functional teams
Process-oriented mindset with excellent planning and organizational habits
Strong understanding of consumer behavior and familiarity with product pricing and promotional mechanics
A collaborative teammate whos ready to roll up their sleeves and move work forward
Proven ability to deliver high-quality outcomes and see initiatives through to completion
Willingness to work non-traditional hours during peak sports seasons
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.
In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.
The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
This role may offer the following benefits: extended medical vision and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law. Check out all our benefits here: FanDuel Total Rewards. *Benefits differ across country and job type.
FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression or any other characteristic protected by provincial local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.
The Company intends to use artificial intelligence in the process of screening assessing and/or selecting applicants for this role.
The applicable salary range for this position is $74000 - $92000 CAD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: extended medical vision and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law.
#LI-Hybrid
Required Experience:
Senior IC
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