SEO Manager

At Morgan & Morgan the work we do matters. For millions of Americans were their last line of defense against insurance companies large corporations or defective goods. From attorneys in all 50 states to client support staff creative marketing to operations teams every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6000 employees are all united by one mission: For the People.

Summary

Morgan & Morgan P.A. is the largest plaintiff law firm and media buyer in the country with offices in all 50 states and over 5000 employees nationwide and more than 35 years in the industry.

Our Brooklyn office situated inside a redesigned industrial loft is the creative and operational backbone of the company. Run like a startup foosball unlimited snacks bean bags but with the strength and security of a leading enterprise.

We tackle complex marketing media and technology challenges are Slack addicts high-five and celebrate. Were fast learners risk-takers and experts in our fields. Weve been doing this for a long time together and we put people first. With that mantra were redefining the law space.

Responsibilities

• SEO and AEO Strategy: Own and execute the organic search local search and answer engine optimization strategy. Drive visibility and lead generation across traditional search engines and emerging generative AI platforms ensuring delivery of all core departmental initiatives.
• Team Leadership: Manage direct reports while providing strategic guidance to broader partners. Support team growth and performance across both AI driven visibility initiatives and traditional organic search programs.
• Cross-Functional Collaboration: Lead initiatives that require alignment across marketing brand engineering product and other internal teams. Translate SEO and AEO needs into clear requirements and drive execution through collaboration and influence.
• Measurement and Insights: Analyze document and present SEO and AEO performance on a daily weekly monthly and quarterly basis. Communicate insights clearly to marketing leadership and executive stakeholders connecting performance to business outcomes.
• Innovation and Experimentation: Stay current on SEO AEO and digital marketing trends. Proactively test new tools platforms and strategies to improve organic visibility lead quality and efficiency.

Required Qualifications

• 6 or more years of SEO experience at mid to large organizations with multiple locations
• 3 or more years of experience directly managing teams
• Advanced experience analyzing and optimizing content for organic lead generation
• Proven experience optimizing for generative AI engines answer platforms and emerging discovery tools
• Demonstrated success generating leads from organic search results pages answer engines and other organic acquisition channels
• Deep understanding of technical SEO and on-site optimization best practices
• Ability to deliver clear actionable recommendations across content internal linking and technical improvements
• Proven experience building internal linking strategies local SEO campaigns content programs site speed improvements and usability enhancements for both organic and paid users
• Experience conducting regular competitive analysis for both local and national brands and translating insights into action
• Strong understanding of local SEO ranking factors and performance drivers
• Proficiency with SEO and analytics tools including Conductor SEMrush Mouseflow Google Analytics 4 Supermetrics Google Business Profile BrightLocal Authority Labs and similar platforms
• Consistent engagement with evolving SEO and AEO trends
• Experience influencing website UX and usability decisions across devices from a search performance perspective
• Experience managing enterprise SEO programs within content management systems

Nice to Have

• Exposure to the legal industry is a plus or relevant lead gen businesses
• Salesforce experience

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Benefits

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people not the powerful. This success starts with our staff. For full-time employees we offer an excellent benefits package including medical and dental insurance 401(k) plan paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

E-Verify

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.

Privacy Policy

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