Copywriter

Were a healthcare platform for humans designed for real life. Pocketpills is Canadas leading online pharmacy & medical care platform. Re-imagining healthcare to make it accessible affordable and built for people like you. Driven by our passion for innovation and customer-care weve designed a suite of digital care experiences that empower our members to take control of their health wherever life takes them. From coast to coast over 800000 Canadians trust Pocketpills to deliver their medication & ensure a healthcare professional is always just an arms-reach away.

We founded Pocketpills as a solution to fix the broken system that made getting Care harder than it needed to be. We dont believe long line ups at the doctors office confusing refill protocols & one-size-fits-all advice actually fit with what Canadians need so weve changed the game. Powered by pharmacists engineers doctors clinicians & service experts our platform redefines the world of wellness from personalized treatment that actually feels personal to truly effortless refills including free friendly delivery. Because we do believe Canadians deserve a better way to manage their most important asset their health.

Discover the healthcare platform that feels Delightfully Human. With Pocketpills complete care is right in your pocket.

The Opportunity

Were hiring a Copywriter who owns words across the entire growth engine website email campaigns SEO and PR. This is not a brand-only or blog-only role. Your primary job is to drive action: more conversions higher engagement clearer positioning.

What Youll Own

1. Website & Conversion Copy

• Own all website copy across DooÜ and Pocketpills (landing pages funnels feature pages).
• Write copy that improves clarity trust and conversion at every step.
• Collaborate with the Website Lead to test headlines subheads CTAs and page structure.
• Continuously iterate copy based on performance data and CRO insights.

2. Email & Lifecycle Copy

• Write all email and SMS copy across onboarding nurture reactivation and retention flows.
• Work closely with the Retention / CRM Manager on sequencing tone and segmentation.
• Partner with designers to ensure copy and visuals work together seamlessly.

3. Campaign Copywriting

• Lead copy for large campaigns and launches (new ailments partnerships seasonal pushes).
• Translate strategy and positioning into campaign narratives hooks and messaging frameworks.
• Support paid media with ad copy scripts and long-form descriptions when needed.

4. SEO & Content Copy

• Own SEO-driven copy including blogs landing pages pillar pages and supporting content.
• Write and optimize copy for search without sacrificing clarity or conversion.
• Support backlink and PR efforts with high-quality editorial-style content.

5. PR & Brand Communications

• Write PR copy including press releases founder quotes media pitches and announcements.
• Ensure brand voice is consistent across earned owned and paid channels.
• Collaborate with leadership on external communications when required.

Who You Are

• 4 years experience as a copywriter across web email and campaigns.
• Strong conversion-focused mindset - you think in funnels not just words.
• Comfortable writing long-form (blogs pages) and short-form (emails headlines CTAs).
• Familiar with SEO fundamentals and writing for search intent.
• Able to work fast iterate often and take feedback from data.
• Experience in DTC health fintech or subscription businesses is a strong plus.

Success Metrics

• Conversion rate improvements on landing pages.
• Email open click and conversion rates.
• Campaign performance (CTR CVR engagement).
• Growth in organic traffic and rankings (SEO content).
• Clarity and consistency of brand voice across channels.

How Youll Work

• Partner daily with Website Lead for page and funnel copy.
• Work closely with Retention Manager on lifecycle communication.
• Collaborate with Design to ensure copy and visuals reinforce each other.
• Support Category Marketing Managers on launches and initiatives.

Why This Role Matters

Copy is one of the highest-leverage tools in our growth stack. The right words directly reduce CAC increase conversion and improve retention.

You wont just be writing youll be shaping how users understand trust and choose our products across two fast-growing digital health brands.

Benefits:

Join our team and enjoy a benefits package designed to support your health and well-being including dental and vision care as well as extended health care coverage. We provide disability insurance for added security and life insurance to protect your loved ones. To promote work-life balance youll receive paid time off including vacation days. Additionally we offer a Group Retirement Savings Plan (GRSP). Experience a workplace that truly cares about you!

The annual compensation is based on a number of factors and may vary depending on job-related knowledge skills experience and alignment to the market.

Pocketpills is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices. Should you require accommodation through any stage of the recruitment process please make them known when contacted and we will work with you to meet your needs.