ATCM Skincare

Unilever is currently hiring for ATCM B&W!
Function: Customer Development
Work Level: WL1
Reports to: CSP Lead B&W
Scope: Local
Location: Pakistan
Terms & Conditions: Full-Time

ABOUT UNILEVER:
With 3.4 billion people in over 190 countries using our products every day Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people we believe that when our people work with purpose we will create a better business and a better world.
At Unilever your career will be a unique journey grounded in our inclusive collaborative and flexible working environment. We dont believe in the one size fits all approach and instead we will equip you with the tools you need to shape your own future.

CATEGORY INTRODUCTION:
Pakistans Beauty and Wellbeing is a 225m business and commands the market leadership position in Hair Care. It operates with 6 strong brands (Dove Sunsilk GAL Ponds Tresemme and Lifebuoy) 4 of which are power brands for Unilever globally. With its large consumer base and strong market position B&W Pakistan is the 2nd biggest market in PTAB region and holds clear strategic importance for the region.

JOB PURPOSE:
The primary purpose of the Assistant Trade Category Manager position is to integrate shopper insights brand JTBDs trade and shoppers strategies to align category ambition across all channels in Unilever. The role requires cross functional alignment with marketing channel & shopper marketing and customer business development teams to ensure smooth delivery of key category objectives.
The ATCM is responsible for delivering specific channel P&L targets while driving competitive gains in market share and ensuring visibility leadership across all categories.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE:
Responsible for crafting Channel Business Plans (CBP) taking into consideration the key value drivers for various categories relevant to the channel.
Responsible for the holistic P&L delivery of the channel against set targets
Responsible for input as voice of CD into Shopper marketing plans
Responsible for the overall A&P Trade spend utilizing it to advance the set strategy in CBP
Responsible for delivering minimal bias vs. A&P trade monthly forecast across categories and brands
Responsible for crafting PS One Pagers for the channel that enable competitive gain through EDGE
Coordinating with field team for executing all launches/re-launches
Leading all micro data analytics of Nielson Retail Audit for Distributive Trade and Actual EPOS (Electronic point of sale) data for Modern Trade customers for achieving specific Channel Profit & Loss deliverables whilst ensuring competitive gains in terms of market share
Responsible for leading and landing all category projects instore from ideation pitching to the customer (as customer marketing) and then execution with vendors
Coordination with field team for execution of all product launches / re-launches. Deployment of activations / launch plans / micro marketing plans with rigorous post launch evaluation / monitoring to take corrective actions for future purposes
Custodian of the channel responsible for solving all problems relating to operational and field issues.
Responsible for chain stores on direct coverage
Internal Contacts:
Key Account Management teams Shopper marketing teams & Category Operation Teams
External Contacts
Agencies and third parties and (where applicable) customers

WHAT YOU WILL NEED TO SUCCEED
Experiences Qualification & Skills:
3 to 5 years Customer Development/Brands experience
Customer Management and cross functional knowledge
Demonstrated skills and capabilities in analytical thinking & complex problem solving
Strong communication and negotiation skills
Strategic Thinking & Planning: Ability to develop and implement strategic
Cross-Functional Collaboration: Excellent ability to collaborate effectively with teams across different departments and regions.
Functional expertise in Customer Development Brands/Marketing
Customer Management and selling essentials
Understanding of strategic category/consumer insights
Point of Purchase execution and monitoring
Optimizing promotional sell-out
Understanding and applying shopper insight
Channel strategy and development.
NRM

Leadership:
You are now a Leader of Change. People look to you to provide safety in a storm and you also appropriately challenge yourself to get even better results. Your role model is resilience and care. You navigate these uncertain times by flexing plans and your leadership style always with authenticity.
You are still responsible for delivering to the highest standards. You must be resilient to lead others to give with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through challenging times.
Consumer & Customer Love: Delight our consumers and partner our customers better than anyone else
Passion for Winning: Hungry to win together prioritise ruthlessly and own the outcome
Purposeful Impact: Care deeply about delivering positive impact for business people and planet
Agility: Curious courageous and adaptable to change
Personal Mastery: Bring your best whatever the challenge
Talent Catalyst: Inspires people to grow with support and honesty

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age disability gender reassignment race religion or belief sex sexual orientation marriage and civil partnership and pregnancy and maternity

We are committed to making reasonable adjustments to provide a positive barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process please contact your Talent Partner Somal Khan at

Unilever is an organisation committed to equity inclusion and diversity to drive our business results and create a better future every day for our diverse employees global consumers partners and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.