Integrated Media & Marketing Specialist
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Job Location:
White Plains, NY - USA
Monthly Salary:
$ 78000 - 107800
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Summary
The Integrated Media and Marketing (IMM) team helps lead efforts that communicate the New York Power Authority (NYPA) and Canals mission vision and values to employees and the public. The IMM specialist helps ensure that NYPA and Canals messaging and content inspires and strengthens trust understanding and engagement so that audiences can connect with NYPAs innovative vision to achieve New York States clean energy resiliency and economic development goals. The IMM specialist also develops recommends and helps implement communications strategies to advance the Power Authoritys programs. They support internal and external communication goals by conceptualizing writing and editing a full range of print exhibitory and digital media copy. They also work with the business units to identify communications opportunities and build communication strategies. #LI-CJ1
Responsibilities
- Oversee assigned projects from inception to successful completion for NYPA and Canals with guidance.
- Maintain editorial calendars scheduling tools and other monitoring platforms ensuring excellent integrated communication across all NYPA/Canals channels.
- Assist in creating new and exciting communications aimed to engage employees build trust and reinforce mission vision and values.
- Develop write and edit copy for a variety of end products.
- Work with NYPA and Canals communications specialty teams to ensure cohesive timely and strategic online messaging. Ensure a holistic and integrated communication approach is being utilized.
- Help create a collaborative flexible friendly and approachable team dynamic with client services and relationship-building being a top priority.
Knowledge Skills and Abilities
- Excellent written and verbal communication skills; strong editing experience.
- Extremely flexible client services provider focused on managing best outcomes based on client needs and communications best practices.
- Proven editorial content planning and execution skills.
- Exceptional writing skills and the ability to identify investigate and execute opportunities for content development.
- Team-oriented and able to work with and across all levels of the organization.
- Ability to multi-task in a deadline driven environment.
- Strong skills in Microsoft office programs including Excel Word PowerPoint & Outlook.
- Preferred Skills: Knowledge of web and digital programs i.e. Microsoft SharePoint basic design skills newsletter programs etc
Education Experience and Certifications
- Bachelors degree in communications marketing or a related field.
- Minimum 4 years corporate communications journalism marketing or agency experience preferred
Physical Requirements
The New York Power Authority is committed to providing fair competitive and market-informed compensation. The estimated salary range for this position is: $78000- $107800. The salary offered will be determined based on the successful candidates relevant experience knowledge skills and abilities.
The New York Power Authority and Canal Corporation believes that diversity equity and inclusion drive our success and we encourage women people of color LGBTQIA individuals people with disabilities members of ethnic minorities foreign-born residents and veterans to apply. As an equal opportunity employer NYPA/Canals is committed to building inclusive innovative work environments with employees who reflect communities across New York and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race/color creed/religion national origin citizenship or immigration status age disability military status gender/sex sexual orientation gender identity/expression pregnancy and related conditions familial/marital status domestic violence victim status predisposing genetic characteristics arrest/criminal conviction record or any other category protected by law.
NYPA/Canals will also provide reasonable accommodations during the hiring process related to candidates disabilities pregnancy-related conditions religious observances/practices and/or domestic violence concerns. To request an accommodation please email.
Required Experience:
IC
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
