Senior Customer Development Manager TikTok

No Relocation Assistance Offered
Job Number#171060 - Surrey England United Kingdom

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

Organization:EU Division Ecommerce

Reports to: Customer Development Director Value & eCommerce

Location: Woking UK

Role Overview

The Senior Customer Development Manager (SCDM) for TikTok Commerce is a critical and exciting leadership role blending e-commerce strategy and Customer Development execution responsible for defining developing and executing the commercial growth strategy forColgate-Palmolive brands across the Social Commerce and TikTok ecosystem in particular (including TikTok Shop in-feed shopping and live commerce). This role acts as the primary commercial interfaceleveraging e-commerce best practices and managing the strategic partnership with the TikTok and other social platforms ensuring Colgate Palmolive capitalizes on social commerce trends drives measurable Net Sales and embeds our brands within one of the worlds fastest-growing retail channelsdriving profitable volume growth and channel share.

Key Responsibilities

Strategic Commercial Leadership

• Partnership Leadership: Serve as the strategic commercial lead for the TikTok platform partnership across Key Strategic Markets negotiatingjoint business plans (JBPs) securing optimal media placements and developing trade strategies to drive category growth on the platform.
• P&L Accountability: Own the commercial forecast budget and targeted P&L delivery ensuring Gross-to-Net (GTN) efficiency monitoring key performance metrics Return on Ad Spend (ROAS) and profitability across all TikTok-driven transactions.
• Content-to-Commerce Integration: Lead the strategy for connecting organic and paid TikTok content directly to commercial outcomes working closely with Marketing and Brand teams to build effective content monetization models.
• Working closely with cross functional Brand / CX / IMC teams fully embed optimized content approach into commercial driven strategies

Operational Excellence & Execution

• Internal Alignment: Serve as the internal commercial expert on TikTok ensuring Brand Supply Chain and Legal teams align on platform requirements policy updates andoptimal inventory flow to minimize out-of-stocks.
• Live Commerce Strategy: Develop and manage the end-to-end strategy for live shopping events coordinating logistics host talent inventory and promotional calendars to maximize viewership and conversion.
• Channel Optimization: Working closely with Brand & IMC Managers to continuously analyze and optimize the product catalog storefront and userexperience within the TikTok Shop interface ensuring products are discoverable correctly priced and flawlessly executed.
• Campaign Management: Lead the planning and execution of all TikTok-specific commercial campaigns sales events and new product launches within the platform.

Insights & Analytics

• Performance Monitoring: Utilize TikToks native analytics tools and internal data to generate deep commercial insights identifying trends forecasting demand shifts and optimizing media spend allocation.
• Customer Journey Mapping: Analyze consumer behavior within the social commerce environment (from discovery to purchase) to refine contentstrategy and increase conversion rates.

Required Qualifications & Experience

• Education: Bachelors degree in Business Marketing E-commerce or a related field.
• Experience: Minimum 5 years of experience in Customer Development Strategic Key Account Management or any other relevant experience.
• Platform Expertise: Hands-on knowledge of social commerce ecosystems live commerce mechanisms and optimization strategies.
• Commercial Acumen: Management of the commercial P&L driving Gross-to-Net efficiency negotiating complex media/retail deals and achieving ambitious targets.
• Skills: Strong analytical capabilities excellent negotiation skills and the ability to effectively collaborate with cross-functional teams (Digital MarketingIMC Supply Chain Brand & Finance).

Core Competencies for Success

• Agility & Adaptability: Ability to thrive in a fast-paced constantly evolving media and retail environment.
• Creative Commercial Thinking: Capacity to connect creative content trends with measurable commercial outcomes.
• Negotiation & Influence: Proven ability to manage high-stakes external relationships with key platform partners.

This job description is not exhaustive. This role operates in a dynamic high-growth environment. The scope of responsibilities will naturally expand to meet divisional priorities and capitalize on new challenges.

Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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