eCom Data Analytics & eRGM Manager (All genders)

Hamburg - Germany

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Data Strategy & Performance Analytics

Build and maintain a unified regional eCommerce KPI framework covering sales traffic conversion share of search profitability CLTV ROAS & ROC
Integrate data from multiple sources (marketplaces e.g. AMC retailer dashboards analytics platforms media reporting and internal sell out data) into actionable insights
Own and support dashboarding and visualization standards together with global team (e.g. Power BI) ensuring consistency and accessibility across countries
Collaborate with markets and global for launch and adoption of projects example
Everest data platform project
Work with key markets increase the impact of onsite eRetailers investment through
continuous improvement by measuring analyzing and interpreting campaign results
and using it to improve ROI
Provide training and education in data understanding eCom dashboards and drive a
data driven mindset in the countries; upskill team to use the data to generate insights and recommendations to improve our eCommerce business

Shopper & Category Insights

Lead development of eRetailer / marketplace shopper insights understand shopper missions path to purchase and category drivers in digital environments; leverage online analytics and conversion data for eRetailers
Translate insights into recommendations for assortment content pricing and promotional strategy
Partner with regional marketing and category teams to infuse eCommerce shopper learnings into brand strategy innovation pipeline and eCom exclusive product offer
Support customer joint business planning (JBP) with data-driven insights and category argumentation

eRGM (Revenue Growth Management) Analytics

Work with the global and regional RGM functions to adapt RGM levers (price promo pack mix) to the eCom context
Build price and promo diagnostics for key retailers and marketplaces identifying elasticity and ROI opportunities
Support annual planning with fact-based RGM guardrails and promo effectiveness
Define target assortments for always on and tentpole moments balancing short term revenue profitability and CLTV
Monitor and analyze market trends to identify growth opportunities

Capability Building & Data Governance

Define and roll out best practices in eCommerce data collection visualization and storytelling across markets
Ensure data quality standard definitions and alignment with global digital measurement frameworks
Contribute to tool evaluation and vendor management (analytics digital shelf shopper insight platforms

Your Profile

Experience in eCommerce data analytics revenue growth management or a related field
Strong commercial and analytical skills and strategic mindset with the ability to turn complex data into meaningful and actionable insight and recommendations
Excellent collaboration and communication skills
Confident stakeholder management and aptitude to establish strong working relationships is key
Advanced analytical and visualization skills (PowerBI excel data modeling)
Experience with RGM analytics or Promo ROI modelling
Performance data driven and pro-active
Curiosity a willingness to bring new ideas
Excellent prioritization skills
Fluent in English oral and written

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants regardless of gender age religion and beliefs sexual orientation & gender identity disability cultural ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.

Required Experience:

Manager