Head of Community & Partnerships

What youll do

We are seeking an experienced Head of Community & Partnerships to join the team at SLS Barcelona. This pivotal new role will identify cultivate and grow a community of high-value locals and global travellers through like-minded partnerships inventive on-brand programming and marquee events that elevate our positioning.

SLS Barcelona is a vibrant waterfront resort that fully delivers on its brand promise in design service and scale. As we enter the next phase of our launch this role will help build the scenemixing signature SLS activations with influential partners and KOLs to cement the property as Barcelonas definitive place to be.

Reporting to the Director of Food & Beverage you will constantly seek opportunities to enhance and differentiate the experience for both guests and locals. From day-to-day details to newsworthy big ideas youll be an always-on cultural antennaspotting opportunities solving challenges and building an engaged loyal and ever-growing audience.

• Drive innovative cultural thinking that supports brand and business goals helping establish SLS Barcelona as a hotspot for working dining drinking resting and play.
• Develop brand-aligned activations and associations that reinforce SLS Barcelonas elevated and distinctive positioning consistently championing the hotels USPs (F&B Wellness Persona/Spirit Design) to ensure every initiative ladders back to what sets the property apart.
• Identify and engage KOLs who influence local community integrating them as ambassadors across property touchpoints relevant to their communities.
• Create compelling franchise programming that attracts audiences with spending power or cultural currency stands out in the competitive market and helps overcome perceptions around location. Partner closely with F&B and Operations in development execution and evaluation.
• Collaborate with Marketing to concept and execute signature marquee events that become mainstays of Barcelonas social calendarcurating every detail of the guest experience and crafting guest lists that inspire true FOMO.
• Secure strategic local and global partnerships that generate awareness add credibility strengthen positioning and enhance the guest experience.
• Work with community leaders to support local development initiatives ensuring strong neighborhood relationships and openness to co-funded activations.
• Partner closely with Marketing team and external agencies to ensure all partnerships programs and events are fully leveraged across owned earned and paid channelswith 360º plans that maximize visibility and impact.
• Establish clear metrics for success across partnerships activations and cultural programmingtracking engagement reach revenue impact local traction and brand relevance to continually refine and elevate outcomes.
• Shape the brand expression for SLS Barcelona from the ground up leveraging the opportunity presented by low existing awareness and the propertys status as the first SLS in the region. Define how the brand lives breathes and shows up in the cityestablishing a distinct cultural footprint that reflects the resorts one-of-a-kind position in Barcelona.

Qualifications :

What we are looking for...

• A networker a people person a cultural marketing enthusiast and someone that just gets what is going on and who is leading it.
• To be an ambassador for the project with a portfolio of local and international clients with high spending power.
• Someone who lives and breathes the worlds of fashion beauty music nightlife art and pop culture. You know the icons and the up-and-coming namesthe ones shaping whats next. We dont chase fads; we want someone who can spot real cultural heat and turn it into ideas people find stylish relevant and genuinely exciting.
• Someone that can think both globally & locally and identify opportunities that will resonate worldwide at times or very locally depending on our objectives.
• A brand guardian that is able to express and translate our brand DNA into the guest experience and activations.
• Someone who can build mutually beneficial relationships with people and brands they understand what both parties need to achieve so can create partnerships that everyone is invested in and are not just transactional agreements.
• Can be organized and deliver a partnership (as well as creative) sticking to budgets reviewing contracts delivering what our wider teams need.
• Someone proactive and able to work independently but likes being sociable & collaborative too.
• A great communicator with stakeholders across a business at any level.
• Create a strategic hub between SLS Barcelona and Ibiza. Select partnerships develop them and build loyalty programs.
• Youre looking for a place where you can be you.
• Youre not precious. We leave our egos at the door and help get stuff done.
• Youre up for doing things differently and trying (almost) everything once.
• You want to be part of a team that works hard supports each other and has fun along the way.

Additional Information :

Whats in it for you...

• The opportunity to join an innovative fast-growing international group thats committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team thats very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
• A competitive package and plenty of opportunity for development.
• Excellent discounts across the entire Ennismore family of brands.

SLS is part of Ennismore a creative hospitality company rooted in culture and community with a global collection of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint- venture with Accor formed in 2021. 

Remote Work :

No

Employment Type :

Full-time