Performance Adds Head-IT (Saas) Surat-70k

Performance Adds Head-IT (Saas)-Surat-70k

About the Role

We are looking for a Head of Performance Marketing who can own revenue growth scale paid acquisition and creatively drive virality.

This role is not just about running ads its about generating winning ideas building scalable funnels and making the product culturally relevant and shareable.

Key Responsibilities

Performance & Growth Ownership

• Own end-to-end performance marketing across Meta (Facebook/Instagram) Google Ads YouTube and emerging platforms

• Drive user acquisition conversions and revenue growth with strong ROAS and CAC discipline

• Build and optimize funnels from awareness consideration purchase referrals

Creative & Viral Strategy

• Ideate high-impact ad concepts that resonate emotionally (self-discovery personality relationships career mindset)

• Work closely with creators designers and copywriters to produce thumb-stopping creatives

• Identify viral hooks trends and formats to amplify organic paid synergy

Experimentation & Scaling

• Design and run rapid experiments (A/B testing creatives audiences landing pages offers)

• Scale winning campaigns aggressively while cutting non-performing spends fast

• Test UGC influencer whitelisting reels short-form video ads

Data Analytics & Insights

• Deeply analyze campaign performance (CTR CPA LTV ROAS cohort behavior)

• Translate insights into actionable growth decisions

• Collaborate with product & tech teams to improve conversion journeys

Leadership & Ownership

• Build and lead the performance marketing function

• Own agency / freelancer relationships if required

• Act as a growth partner to founders not just an executor

Primary Skills & Requirements

Core Skills

• Strong hands-on expertise in Meta Ads & Google Ads

• Proven experience scaling consumer internet / SaaS / EdTech / D2C products

• Deep understanding of creative-led performance marketing

• Experience driving virality referrals and shareable growth loops

Strategic & Creative Thinking

• Ability to generate original growth ideas not copy competitors

• Strong storytelling and consumer psychology understanding

• Knows how to sell intangible products (personality insights emotions)

Data & Execution

• Strong analytical mindset with comfort using dashboards attribution tools and analytics

• Ability to balance speed structure in a fast-moving startup

• Comfortable working with limited budgets initially and scaling fast

Nice to Have

• Experience in psychology self-help astrology assessments or insight-based products

• Experience working with early-stage or growth-stage startups

• Exposure to international audiences

What Success Looks Like

• Consistent improvement in CAC ROAS and conversion rates

• Scalable repeatable growth playbooks

• Campaigns that dont just convert people share them

• Soulera becoming a recognizable talked-about product in its category

Required Skills:

Performance & Growth OwnershipDataAnalytics & InsightsCTR