Strategy & Marketing Lead (mfd)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
YOUR MISSION
Ready to rethink nutritionAt yfood weve been pioneering good food for everyday life since 2017 offering balanced convenient and truly delicious options. With our products weve created an entirely new category: Smart Food. Active across Europe growing fast and always on the lookout for fresh ideas. If you want to be part of a dynamic team thats revolutionising the food industry yfood is the place for you.
You will build and own yfoods global marketing architecture ensuring that strategy budgets campaigns and market execution are fully aligned. Your work will directly enable scalable international growth by bringing clarity structure and strategic focus to how we plan invest and activate marketing globally.
Your Responsibilities
Strategic Marketing Planning
- Own the annual global marketing planning process across markets
- Build and manage multi-market campaign and launch calendars
- Develop category and growth frameworks to guide market strategy
- Lead budgeting models forecasting and investment allocation
Campaign & Brand Strategy
- Define the global campaign narrative and campaign architecture
- Develop playbooks and strategic guidelines for local market teams
- Build clear messaging funnel and briefing frameworks
- Align closely with Creative and Activation teams to ensure strategic consistency
Performance & Insights Integration
- Work closely with E-Commerce to align brand strategy and performance marketing
- Partner with Brand Management to translate insights into actionable strategy
- Build and evolve global measurement and KPI frameworks
In a Nutshell:
This role is ideal for someone with a consulting background who enjoys structuring complex marketing challenges and turning them into scalable solutions. You combine strategic marketing thinking with analytical rigor and an entrepreneurial drive to build a high-impact marketing engine.
WHAT YOU NEED TO SUCCEED
- Strong strategic background ideally from strategy consulting or a comparable role in strategy business planning or a central marketing function
- 23 years of professional experience ideally in strategy consulting high growth startups or another high-performance environment
- Strong analytical and strategic thinking skills combined with a structured and data-driven working style
- Entrepreneurial mindset with solid commercial acumen and a high degree of ownership
- Outstanding ability to structure complex topics and synthesize insights
- Hands-on analytical and impact-driven
- Strong business logic and financial mindset especially around budgets and investments
- Global mindset with experience working across functions and markets
- Excellent communication skills (englisch & german C1) able to align senior stakeholders clearly and confidently
WHAT DRIVES US
Were a little different and thats exactly what makes us who we are:
- Passion: Were passionate about what we do. Full of energy optimism and hungry for whats next.
- Responsibility:We have each others backs take responsibility and give it our all when it really matters.
- Professionalism: We take our work seriously but not ourselves too much. Were open straightforward and always on equal footing. No bullshit no egos. Just teamwork.
- Innovation: We prefer Why not over Thats how its always been done. We love new ideas unconventional approaches and never stand still
(WH)yfood
What we offer
- We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
- yfood goes international.Although Germany is our home base we have created a dynamic and colorful environment with our international markets where many exciting topics are waiting for you.
- Agility is key.Thats why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
- Go with the flow.We contribute 30 to your public transportation ticket
- Vacation is important.Thats why we give you 30 days of paid vacation per year.
- yfood keeps you fit.With a subsidized EGYM Wellpass membership you can do something good for yourself for just 29 per month. We also offer workshops and campaigns (e.g. Yoga Breathwork Soccer Pickleball) as part of our health management &
- Train your taste buds.Everyone who wants to is part of our Sensory Team. So try new products varieties or flavors before anyone else. Otherwise theres as much yfood as you can carry for free of course in all our offices but also if you work remotely.
- As a start-up you often have to fight with clichés. But some of them are true. Thats why we also offer a fruit basket your free caffeine kick or the still water.
- Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
CONTACT
About us
With yfood we are the market leader in the smart food category in Germany a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017 we have been making innovative complete food in the form of drinks bars as well as powders enabling simpler better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example we use resources responsibly and have been a carbon-neutral company since 2021. Currently more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets including the UK France and the Netherlands.
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, ... View more
