JOB SUMMARY
AC Hotels by Marriott is part of Marriotts portfolio of Lifestyle Brands in the select service tier. The AC Hotels by Marriott General Manager is the primary business leader and brand activator at their property. This role is responsible for all aspects of the operation most importantly managing a team of dynamic individuals and rallying them around a service culture that leaves a lasting impression. The General Manager is also responsible for general property performance beverage and food operations and leading innovative property sales and marketing strategies with a focus on whats trending in the local market. They ensure that all aspects of the hotel are profitable and generating revenue. He or she will also work to create an experience that is in tune with the propertys locale and empower associates to bring the AC Hotels experience to life for guests. This role is the key leader for reinforcing AC Hotels service culture supporting the implementation of the brand service strategy and brand initiatives with the objective of meeting or exceeding guest expectations and developing strong associate teams. To this end the General Manager will manage and conduct human resources activities with all their associates to keep them engaged and excited about the brand. This role will be able to gain the buy-in of owners and above property leaders to ensure effective development and implementation of property-wide strategies Finally the general manager is a main point of connectivity from the hotel to the broader community around the hotel; they build relationships with key customers and businesses in the local area and are actively involved in the sales process.
CANDIDATE PROFILE
Education and Experience
2-year degree from an accredited university in Business Administration Hotel and Restaurant Management or related major; 8 years experience in the management operations sales and marketing or related professional area.
OR
4-year bachelors degree in Business Administration Hotel and Restaurant Management or related major; 6 years experience in the management operations sales and marketing or related professional area.
JOB SPECIFIC TASKS
Managing AC Hotels Operations and Department Budgets
Ensures brand-specific service programs are in place and executed against.
Provides timely feedback to management and hourly associates on service and operational standards including feedback on even the smallest service and operational details.
Manages the flow of labor between departments to achieve profitability goals and stay within staff budget guidelines.
Creates and supports clear lines of responsibility for management team including coverage and oversight throughout the day.
Helps hotel team prepare for QA audits (i.e. daily and pre-visit activities).
Reviews and follows-up on property Guest Voice scores and other social media travel site (e.g. Trip Advisor) comments.
Acts as a project manager for the execution of capital improvements (e.g. renovations reinventions refreshes signage etc.).
Keeps a visible presence all around the property to ensure public spaces grounds work and kitchen areas are clean and safe.
Manages the implementation of major brand standards (e.g. HSIA The AC Kitchen The AC Lounge meetings etc.).
Delegates responsibilities for operations and projects to appropriate level of associate.
Managing Beverage and Food Operations
Monitors beverage and food forecasting and par levels to reduce waste and maximize profitability of the AC Kitchen and Lounge.
Establishes and leverages local vendor relationships that align with the brands positioning and support beverage and food operational needs.
Ensures bar kitchen and self-serve retail areas are well organized and inventoried productive clean and safety
Conducts periodic compliance audits with Heart of House associates to ensure they use job aids (HA checklist open and close production charts freezer pull check Inventory ordering checklist temp logs mapping/zoning fridge org of space etc.)
Provides coaching on operations and troubleshooting of Micros and other technology components within property common areas.
Managing and Sustaining Sales and Marketing Strategy
Manages relationships with decision makers at top accounts.
Engages in-house guests and locals to prospect for new sources of business.
Collaborates with Continent/Area Marketing & eCommerce Managers to develop and/or sustain marketing and eCommerce strategies for the hotel.
Identifies opportunity for local partnerships and promotions to drive non-hotel staying business to property
Identifies and champions creative local marketing solutions that fit the brand and property needs.
Coaches and reinforces selling strategies that take advantage of property features (e.g. flexible meeting areas event space AC Lounge).
Develops innovative means for capturing new streams of revenue through property amenities.
Initiates appropriate proactive independent sales and public relations activities to build awareness and generate demand.
Leverages brand-wide social media and other digital channels to promote the hotel AC Lounge and other property features.
Works with the Continent/Area Sales office to implement sales strategy for the property (e.g. goal setting setting rates etc.).
Works with Market Sales to establish property sales strategy goals and action plans.
Participates in the property sales review (PSR).
Ensures direct sales staff fully utilizes e-tools (e.g. e-proposals e-mail signatures) as appropriate.
Identifies key revenue generating stakeholders and customers and communicates information to sales offices.
Ensures all national and continent marketing programs (e.g. HSIA etc.) are executed well in relevant departments.
Participates in and hosts customer recognition events to drive brand awareness and sales
Understands and leverages sales and marketing advantages over competitor properties within market.
Monitors sales strategy with RSO to ensure ongoing effectiveness and compliance.
Managing and Conducting Human Resource activities
Champions the AC Hotels brands service vision for product and service delivery.
Facilitates on property activities that reinforce and enliven the AC Hotels culture with associates
Actively recruits and hires qualified associates from in and outside the hospitality industry.
Understands the performance expectations for all positions within the property (e.g. front desk associate AC Bartender etc.).
Cascades or delivers training to associates.
Builds rapport with employees by fostering an environment of open communication and treating all employees fairly.
Facilitates cross training to support associate professional growth and operational excellence.
Ensures ongoing development of managers (e.g. one on one coaching providing stretch assignments etc.).
Monitors local hiring and compensation trends for like positions; ensures that the organization understands any change in fundamentals.
Conducts performance review process for associates (LPP forms career plan form development plans mid-year review 90-day reviews etc.).
Supports recruitment efforts in brand-relevant sourcing channels (e.g. local job fairs social media referrals) to target associates with skill sets for the brand (e.g. beverage and food lifestyle retail experience etc.).
Conducts day to day Human Resource transactions to support needs of the property (e.g. compensation actions initiation and approval of hiring requisitions movement of subordinates through phases of performance management cycle).
Managing Profitability
Manages on-property controllable costs associated with rooms housekeeping events and beverage and food operations.
Measures analyzes and communicates property performance using a variety of financial and non-financial reports
Updates and communicates profit forecasts to associates/managers
Initiates action to achieve property revenue and profitability goals.
Understands how beverage and food product variability can affect profitability and works with management team to maximize revenue generation when product changes.
Reviews and signs off on invoices.
Reviews Property Distribution Summary (OnDemand) and Purchase Detail Reports; identify research and resolve balance issues.
Consolidates reports needed for period-end review (e.g. P&L Accounting Scorecard Banking Report and Statistics PACE credit card fraud report).
Reviews property performance on period basis with Continent/Area leadership.
Ensures compliance with Avendra.
Maintaining Revenue Management Goals
Manages the relationship with the revenue management office (e.g. participate in routine calls strategy meetings update meetings etc.).
Reviews and works with appropriate revenue management reports (e.g. Demand Eye Chart Benchmark Pricing Evaluator Rate/Value Matrix Smith Travel Research (STR) reports etc.).
Balances inventory to ensure same-day sellouts.
Works with property teams to ensure revenue for AC Kitchen and Lounge meet or exceed projections
Managing Relationships with Property Stakeholders (e.g. Owner and Above Property)
Keeps brand leadership team owners and above property stakeholders in the know with property financial guest satisfaction and associate engagement performance
Prepares and presents reports for owners and above property leadership using financial/performance data
Conducts property critiques and annual business reviews.
Participates in ad hoc owner conference calls and respond appropriately to owner requests.
Responds to off-property (e.g. continent and owner) requests for sales information (e.g. Market Outlook STR Report critique etc.).
Additional Responsibilities
Manages e-mail.
Manages daily paper mail.
Participates in conference calls (e.g. sales promotion Q&A property performance etc.).
Provides follow-up information to continent leadership and brand team(s).
Prepares for Continent/Area Director visits (e.g. pulling and consolidating relevant reports).
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Director
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more